The company takes on tech giants, Hollywood and banks
|NEW YORK|3 min read
IT WAS NOTHING like Steve Jobs introducing the iPhone. But the two-hour show on March 25th put on by Tim Cook, Jobs’s less histrionic successor as boss of Apple, may nevertheless be remembered as a milestone for the company—and the entertainment industry. Mr Cook did not announce the latest sleek gadget. Instead, he unveiled a suite of products and services, including video streaming, news, games and even a credit card. As theatre, it was underwhelming—star-studded supporting cast including Oprah Winfrey notwithstanding. As a business case, it looks more compelling.