Join some of the most iconic games on the planet with some of the most invested communities online. Each franchise, its own culture. Whether it's EA SPORTS FC, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, EA SPORTS™ NHL®, skate., or The Sims, you inherit the fandom.
Custom vanity kits, ultimate team packs, branded challenges & live events across EA SPORTS and clothing & furniture drops in Sims.
Sponsored replays, branded overlays, or video spots inside the broadcast layer. Your brand shows up the way a real media partner would, in moments players rewatch, clip, and share. One of the most attentive audiences in media, watching like it's always been there.
Fandom doesn't stay digital. Co-branded drops, live events, real world activations—this is where passion becomes something you can hold, wear, and show up to. Your brand meets players off-screen, in the moments that matter most to them.
State Farm showed up where millions of FC players were already competing. Through custom kits worn in-game and a creator-led campaign across Instagram, TikTok, YouTube, and Twitch, the brand became a partner of EA SPORTS FC 25’s launch moment.
Coach brought its iconic Tabby and Brooklyn bags and ready-to-wear line into The Sims 4 as free, open-access items for every player. A collection players were thrilled to own, both in and out of the game.
Vans was there from day one as a Founders sponsor of skate. Exclusive Old Skool shoes, right there in the game. A brand that belongs in skate culture, exactly where skate culture lives.
Built for brands seeking deep, strategic collaboration with us across global markets.
Created for established global brands seeking impactful collaboration across multiple titles and gaming experiences.
Designed for strategic brands looking to build impactful partnerships around specific franchises and fan communities.
Be a part of the largest moments and programs in sports.
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