Octolens | The AI Social Listening Tool

7 min read Original article ↗

Why our best customers never use our app →

Social listeningfor the agent era

Monitor Reddit, X, LinkedIn & 10 more platforms in one place. AI-filtered mentions for your brand and competitors — in your stack, not another dashboard.

No credit card • 2-min setup • 5k free mentions

Trusted by brands people talk about online

Vercel logo

"The Octolens team built one of the most impactful products I've used in the last 10 years. It fundamentally changed how we run every product team at Vercel."

Zeb Hermann profile picture

Zeb Hermann

former GM v0, Vercel

Why Octolens

Catch every mention. Act on the ones that matter.

Octolens monitors 13+ platforms, filters the noise with AI, and delivers structured mentions wherever your team — or your agents — work.

All platforms, one feed

Reddit, X, GitHub, Hacker News, podcasts, news — where your customers actually talk.

Track common-word brands

Monitor names like "Apple" or "Amazon" without drowning in noise — AI filtering keeps only what's about you.

applevercel deploymentyour brand+ competitor

Alerts where you work

Slack, email, or webhooks — mentions land in your team's existing channels in real time.

Slack

#brand-mentions

New high-relevance mention on Hacker News…

AI filters every mention

Only see conversations that impact your business — pre-scored for relevance, sentiment, and intent.

API, MCP & webhooks on every plan

Build workflows with mention data — no enterprise tier required.

# Every mention, one endpoint

curl api.octolens.com/v1/mentions

  -H "Authorization: Bearer $KEY"

# Structured JSON back

{ "source": "reddit",

  "sentiment": "positive" }

"We tried five different social listening platforms. Octolens is the first that genuinely delivers."

Nicklas Gellner profile picture

Nicklas Gellner

Co-Founder, Medusa

How it works

From keywords to mentions in your stack in minutes

01

Choose & tune your keywords

Octolens helps you tune each one and uses your company context to score every mention for relevance, sentiment, and intent.

brand namecompetitor namepain point

02

Set up your feeds

Create filtered feeds of mentions or use one of our pre-built ones for brand monitoring, competitor intelligence, or buy intent.

✨ Relevance scoring✨ Intent tags✨ Language analysis

03

Send it to your stack

Consume feeds via API, Slack, Email, Webhook, or MCP. Build automations, reports, or let Claude ask questions to your mentions directly.

Octolens MCP

Query your mentions from any AI tool

Connect Octolens as an MCP server and ask questions about your mentions in natural language — directly from Claude, Cursor, or any MCP-compatible tool.

Works with your favorite AI tools

ClaudeClaude CodeCursorChatGPTOpenClaw

Customer stories

Real results from teams using Octolens

Platforms

Monitor socials & the web with one API

Octolens monitors 100s of millions of mentions every day for SaaS and developer brands — across social platforms, news, podcasts, and more.

Use cases

Built for teams that talk to their users

See how different teams use Octolens to stay on top of brand conversations.

Finally, social listening with fair pricing

Pay MonthlyPay AnnuallySave up to 20%

Pro

  • React faster & integrate with your workflows
  • 15,000 mentions
  • 10 keywords
  • Covers all socials & community platforms
  • Hourly refresh
  • API, Webhooks & MCP server
  • Slack & Email alerts
  • AI filters all mentions

For growing brands

JuiceboxTally

Scale

  • Full visibility into your brand's reputation
  • 50,000 mentions
  • 40 keywords
  • Additionally covers podcasts, news, web & newsletters
  • Real-time refresh
  • API, Webhooks & MCP server
  • Slack & Email alerts
  • AI filters all mentions

For brands with communities

PostHogPrisma

Enterprise

  • Custom monitoring for multi-brand portfolios
  • Multiple workspaces
  • Unlimited mentions
  • Unlimited keywords
  • Custom AI agents

For viral brands

VercelSupabase

Need more mentions or keywords?

You can add extra mentions (from $0.01 per mention) and keywords (from $5/month) to any plan – with full cost control and flexibility.

Wall of love

Octolens mentions monitored by Octolens (very meta)

x

TallyForms

We love Octolens! You've played such a pivotal role in our story!

Mahmoud Mabrouk

Mahmoud Mabrouk

Co-founder, Agenta

I've been using Octolens for a couple of months, and it is really helpful. The AI feature to filter the mentions to the ones relevant to you is very useful and spares me lots of times looking into hundreds of irrelevant posts.

x

Terry Sutton

Your brand’s getting mentioned somewhere on the internet right now. Octolens make sure you don’t miss it - been using it for Supabase for the past week and it’s been great for replying fast.

Robin Guldener

Robin Guldener

Co-Founder, Nango (YC W23)

Octolens is very helpful for us to find relevant conversations in social media for our open-source product. Would not want to miss this in my toolchain anymore!

podcasts

Scaling DevTools

Scaling DevTools

Episode 160

We use another tool called Octolens. That's just like listening to what people are saying about your brand, and it's about trying to infer some topics that the community is asking about.

reddit

mikecpeck

Octolens is legit. Zero affiliation… just a satisfied user.

x

Louis

I built a workflow that automate posting on threads from Octolens to Reddit in 5 mins. It runs every hour and grow your brand automatically

x

Paul (codingthirty)

Octolens is an amazing product, and the fact that they allow you to expose data via webhooks is awesome. This allows you to capture the data and add additional functionality via custom workflows.

x

proudparrot2

wait that’s actually goated for devrel people

x

Sam Lambert

Sam Lambert

CEO, Planetscale

Damn Octolens does exactly what i wanted and does it really well.

Anna Redbond

Anna Redbond

Head of Marketing, Flagsmith

There's few tools I'd put my name to, Octolens is one of them - it's worth trying

x

Jacob Paris

Jacob Paris

DX Engineer, Vercel

Octolens is good.

x

Victor Coisne

Victor Coisne

VP Marketing, Strapi

Big fan of Octolens!

Hakim Elakhrass

Hakim Elakhrass

Co-founder, NannyML

All of our content writers also use Octolens to find relevant mentions to comment on.

George Novik

George Novik

Founder, Zerocoder

Octolens is a game changer for DevTool companies! It's great to see a tool that prioritizes genuine engagement over traditional marketing tactics.

Frequently asked questions

Octolens helps B2B SaaS teams stay on top of critical brand mentions—without the noise. We monitor platforms that matter for modern software companies, like Reddit, X, GitHub, newsletters, and podcasts. Our AI filters out the irrelevant and sends the right posts directly to Slack, Email, or Webhooks—so you can respond faster, stop misinformation, and gather real product feedback.

Currently, Octolens can track mentions on Newsletters, Podcasts, Twitter/X, Reddit, Bluesky, GitHub, YouTube, Stack Overflow, Hacker News, DEV.to, and more. We're adding more sources on a frequent basis. If you're missing something, please reach out to us.

We offer very high coverage, although accuracy can vary depending on the platform and the volume of mentions for your keywords. For detailed, platform-specific coverage information, please refer to our product documentation.

Yes. We offer a 7-day free trial with all our Pro plan features so you can see for yourself if Octolens is right for you. During the trial, you can access up to 1,000 mentions.

Octolens acts like a team member who reviews posts and determines their importance to your business. You likely don't want every mention clogging your inbox—only the ones that matter. Our AI assesses each post's relevance based on the context of your business and the needs of B2B SaaS. It assigns a high, medium, or low relevance score, and it also tags posts with sentiment and categories (e.g., buy-intent, customer testimonial, promotional). You can choose to receive alerts for all posts or just those marked as high or high and medium (default).

Yes! You can receive notifications for new mentions directly in Slack. You can also customize which relevance levels trigger alerts. For example, you might opt to be notified only for posts that our AI identifies as high relevance—such as those with buying intent, promising engagement opportunities, customer complaints, or praise.

Yes! We offer full API access, webhooks, and an MCP server on all plans. This allows you to integrate your mentions with any app, build custom dashboards, or power AI agent workflows. Our webhooks are also directly compatible with Discord. Additionally, you can use popular automation tools like Zapier, n8n, or Make to route your notifications to your app of choice.

Yes, we do! You can learn more here: https://octolens.com/referral-program. Earn 50% of the revenue generated by your referrals for the first 12 months. If you have any questions about our referral program or would like to partner with us, please reach out via our in-app chat.

Not yet! If we receive enough requests, we may develop a mobile app, so let us know your thoughts.

Yes, you can cancel your subscription at any time.

You can reach us at hi@octolens.com. We'll get back to you within 24 hours (usually much faster).

7-day free trial

Start listening to your customers today

Join 1,000+ companies using Octolens for social listening.

No credit card required · API access on all plans · Cancel anytime