Paris Reuters —
Renault and Ford will jointly develop small, cheaper Ford-branded electric vehicles for the European market to fend off rising competition from Chinese rivals, the companies said Tuesday.
“We know we’re in a fight for our lives in our industry,” Ford (F) CEO Jim Farley told reporters in Paris Monday ahead of the announcement, when describing Ford’s response to the threat posed by cheaper Chinese competition. “There is no better example than here in Europe.”
Europe’s traditional automakers face an influx of Chinese rivals from BYD to Changan and Xpeng (XPEV).
As part of the Ford-Renault partnership, the first of two planned small EVs – to be produced at a Renault plant in northern France – will reach European car showrooms in 2028. They will be smaller than any Ford plans for the US market and fill a gap in the automaker’s line-up, Farley said.
The two automakers will also jointly develop Renault and Ford brand vans for Europe.
“Together we can create a powerhouse of LCV in Europe that would be very difficult for the Chinese to compete with,” Farley said.
Although there are few Chinese brand vans on sale in Europe, Farley said the two companies “compete with them directly every day” in emerging markets.
Renault CEO Francois Provost also said: “The Chinese will come soon and that’s why I don’t want to wait.”
The partnership was formed after a Renault team visited Ford’s Detroit headquarters in March. Both Farley and Provost said the two automakers do not plan to merge.
Ford’s share of the European passenger car market has almost halved in Europe from 6.1% in 2019 to 3.3% in the first 10 months of this year as it has pulled back from passenger vehicle sales. As part of a series of restructurings, the company has cut jobs and this year closed its Saarlouis plant in Germany.
Given the withdrawal of EV support from US President Donald Trump’s administration, the No. 2 US automaker faces the dual expense of investing in combustion-engine models and expensive new EV technology.
Using Renault’s EV platforms with Ford designs should help the US automaker compete in Europe’s electric car market against traditional automakers such as Volkswagen, as well as the Chinese.
Ford already produces two EV models in Europe on a Volkswagen platform and makes vans with the German automaker. Farley said the Renault partnership will complement its existing one with Volkswagen.
Europe’s smallest mainstream automaker
Renault is Europe’s smallest mainstream automaker and does not sell vehicles in China or the United States – the world’s two biggest car markets – so the Ford partnership boosts its manufacturing scale to lower costs.
The French carmaker is actively seeking partnerships to make fuller use of its factories and reduce the burden of developing new EVs.
In 2026, Renault will produce two vehicles using platforms from China’s Geely in Brazil and is in talks with more automakers, including China’s Chery, to jointly produce and sell cars.
“Our ambition… is to show that in Europe we can produce EV cars in Europe as competitively as anyone, including the Chinese,” Renault’s Provost said.