Marc Benioff thinks we've reached the 'upper limits' of LLMs — the future, he says, is AI agents

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Salesforce CEO Marc Benioff.

In a podcast appearance, Salesforce CEO Marc Benioff said he thinks the future of AI lies in agents that do tasks autonomously. Brontë Wittpenn/San Francisco Chronicle via Getty Images

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Salesforce CEO Marc Benioff, in an episode of The Wall Street Journal's "Future of Everything" podcast, said he thinks the future of AI advancement lies in autonomous agents — not the large language models used to train bots like ChatGPT.

"I actually think we're hitting the upper limits of the LLMs right now," Benioff said.

Over the last several years, Benioff said, we've all "got drunk on the ChatGPT Kool-Aid," leading the average consumer to believe that AI is more powerful than it is and that LLMs are key to advancement in the technology. But there is a burgeoning use of artificial intelligence — autonomous agents, which can be deployed to conduct tasks independently, such as executing sales communications or marketing campaigns — that he says will be more significant than LLMs have been for companies trying to become more efficient and transform the world of work.

Salesforce offers prebuilt and customizable AI agents for clients seeking to automate customer service tasks. OpenAI is closing in on a launch date for its own agents, which Bloomberg reported will be able to complete assigned tasks like writing code or booking travel.

Nvidia CEO Jensen Huang recently said he believes we'll all eventually be working alongside agents and "AI employees."

"We have incredible tools to augment our productivity, to augment our employees, to prove our margins, to prove our revenues, to make our companies fundamentally better, have higher fidelity relationships with our customers," Benioff said. "But we are not at that moment that we've seen in these crazy movies — and maybe we will be one day, but that is not where we are today."

Benioff said the general public has learned about the power of AI agents from movies like the 1984 film "Terminator," starring Arnold Schwarzenegger and about a cyborg assassin, and the 2002 hit "Minority Report," about police preemptively arresting would-be criminals thanks to a program that detects crime before it occurs.

In "Minority Report," the precrime detection program is powered by psychics called "precogs" who have the precognitive ability to predict crime before it happens. However, the film is often referenced in conversations about artificial intelligence, as it raised questions about how advanced computer programs could be used to detect and prevent crime.

The Brennan Center for Justice reported a variety of law enforcement agencies — including the Los Angeles and New York police departments — began using predictive policing programs as early as 2008. Researchers from the University of Chicago in 2022 developed an algorithm they said could predict crime up to a week in advance.

Benioff said there are some industry insiders and AI evangelists who suggest the tech, which hasn't yet evolved too far beyond LLMs, is capable of feats like curing cancer or solving climate change — but not only is that overstating what the technology can do, he said, it's misleading to people who could benefit from it through applications in which it is currently useful.

"This idea that these AI priests and priestesses are out there telling the world things about AI that are not true is a huge disservice to these enterprising customers who can increase their margins, increase their revenues, augment their employees, improve their customer relationships," Benioff said.

He added: "Yes, you can do all of these things with AI, but this other part — that we are all living in 'Minority Report?' No, we're not there yet. Maybe we'll be there one day. 'Terminator?' Maybe we'll be there one day. 'WarGames' — I hope we will never be there."

In the 1983 film "WarGames," starring Matthew Broderick, a high school student hacks a military supercomputer, activating the country's nuclear arsenal and risking World War III.

Representatives for Salesforce did not immediately respond to a request for comment from Business Insider.

Correction: November 25, 2024 — An earlier version of this story misstated the role of AI in the film "Minority Report." The story has been updated to provide more context on how the film influenced the use of AI in predictive policing.

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Katherine Tangalakis-Lippert is a senior reporter on Business Insider's West Coast team. When she's not writing about trending business and tech news, from the latest supply chain snarls or advancements in AI, she covers the food and restaurant industries, specifically companies such as Starbucks and McDonald's.Some of her prior areas of focus have included coverage of the Supreme Court and emerging technologies such as quantum computing.Katherine has worked on award-nominated projects and has appeared on Good Morning America, NBC, CNN, and other outlets to discuss her reporting.Prior to joining Business Insider, she covered retail, hospitality, and nonprofits at the San Fernando Valley Business Journal and received a master's degree in investigative reporting from the University of Southern California.Reach outDo you have feedback or a story tip? Contact Katherine on Signal at byktl.50, or email her at ktl@businessinsider.com.Follow her on Twitter and Instagram @scrawlgirl.Some of her recent scoops, exclusives, and original stories include: Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.Inside Starbucks' crackdown on cup notesEndless Shrimp was Red Lobster's rock bottom. Now it's clawing back.Chipotle's new PAC signals a change in how the company engages in politicsKFC lost its footing in the Chicken Wars. Now it's gunning for a 'Kentucky Fried Comeback.'A few other highlights include: Clarence Thomas raised him 'as a son.' Now he's facing 25-plus years on weapons and drug charges.Call her Ivanka Kushner'Maybe I'll just resign:' Federal workers react to DOGE productivity emailSpaceX launches cause late-night booms that rattle windows, set off car alarms, and may damage property. Locals are pushing back.The US-China tech race is moving from chips to the raw materials they're made of