Meta is about to start rating more workers as 'below expectations,' internal memo shows

Mark Zuckerberg at LlamaCon 2025

Mark Zuckerberg, Meta's CEO, at LlamaCon this year. AP Photo/Jeff Chiu

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Meta is expanding the ranks of its lowest-rated employees in their midyear performance reviews, months after it laid off nearly 4,000 employees whom it labeled low performers.

It's telling managers to put more employees in its "below expectations" tier, the lowest performance bucket, during this year's midyear performance reviews, according to a memo shared on Meta's internal forum on May 14, which was viewed by Business Insider. For teams of 150 or more, Meta wants managers to put 15% to 20% of employees in the bottom bucket compared with 12% to 15% last year.

The expanded range includes employees who have already left the company as part of "nonregrettable attrition," Meta's term for staff considered noncritical to operations, including those who resigned or were dismissed for underperformance.

The midyear performance review process is "an opportunity to make exit decisions," the memo said. It added that "there will be no company-wide performance terminations, unlike earlier this year," and that leaders are expected to manage the performance of their reports.

Managers can select employees for performance cuts based on criteria including a "below expectations" rating in their midyear review, if they were formally disciplined within the past six months, or if they had an "employee relations" case in the first quarter. Those cases are when an employee was on a plan to manage their performance.

The review process is set to begin on June 16, and conversations between managers and employees on performance are scheduled for between July and August.

The change comes months after Meta laid off nearly 4,000 employees — about 5% of its workforce — over their performance. Internal documents seen by BI earlier this year suggested such layoffs could become an annual fixture, with CEO Mark Zuckerberg telling staff he had "decided to raise the bar on performance management" and move faster to "move out low-performers."

Meta declined to comment.

The new midyear targets echo a move Meta made at the end of 2022 when it roughly doubled the share of employees placed in its lowest performance categories during annual reviews. At the time, managers were instructed to classify up to 16.5% of staff as underperformers, up from the previous range of 7% to 12%.

As with the current midyear cycle, that figure included employees already marked for nonregrettable attrition. The company also told managers to be more rigorous when evaluating employees on the borderline between performance tiers.

The repeated tightening of performance review criteria underscores Meta's effort to reshape its workforce following years of overhiring. Meta executives have increasingly used performance management as a mechanism to streamline teams and cut costs. Meta's human resources leaders have emphasized a need to "move faster" in managing out underperformers so that new, stronger talent could be brought in.

Meta's move mirrors a broader trend in the tech industry, where companies are sharpening their focus on performance while doubling down on artificial intelligence investments. Earlier this month, Microsoft said it would cut about 6,000 roles — roughly 3% of its global workforce — in an effort to trim layers of middle management and boost the ratio of coders to noncoders on projects. At Google, CEO Sundar Pichai told employees late last year that the company had reduced its top management ranks by 10% as part of an efficiency push.

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Pranav Dixit is the Meta Correspondent at Business Insider based in the San Francisco Bay Area. He writes about Meta’s products, policies, and internal workings while examining how the company’s decisions shape how billions of people connect and communicate.Previously, Pranav was the India-based technology correspondent for BuzzFeed News, covering the impact of Silicon Valley’s largest companies on the culture, society, and politics of more than a billion people in South Asia. He has also been a senior news editor at Engadget and ran technology coverage at the Hindustan Times, one of India’s largest national newspapers.Pranav’s reporting has shed light on the human consequences of Big Tech’s quest for growth in emerging markets, and sparked widespread conversations about the impact of American technology companies on the Global South. In 2019, he won Syracuse University’s Mirror Award for a boots-on-the-ground feature about how WhatsApp misinformation sparked gruesome lynchings in rural India. He has also reported from Kashmir, a volatile geopolitical hotspot, documenting the world’s longest-running internet shutdown.His work has been widely cited by major national and international publications, and he has been featured on the BBC, Al Jazeera, and podcasts such as Vox Media’s Land of the Giants to discuss his work. He has also spoken in journalism classes including at UC Berkeley’s graduate journalism program. His writing has appeared in The Guardian, Vox, Time, The Information, and Al Jazeera.Pranav moved to the United States in 2021 from New Delhi, India, to be a fellow at Harvard University’s Nieman Foundation for Journalism, where he studied the evolution of the American tech press and ways newsrooms around the world can cover technology and society more effectively.Got a tip about Meta or anything else in Silicon Valley? Contact Pranav via encrypted messaging app Signal (+1408-905-9124), or email him at pdixit@insider.com or pranavdixit@protonmail.com. You can also reach him on WhatsApp at +857-753-3949 or DM him on X (@PranavDixit) or BlueSky (@pranavdixit.bsky.social).Pranav keeps sources anonymous. Please use a non-work device to reach out.Expertise: Meta, Facebook, WhatsApp, Llama, AI, Threads, Instagram, Mark Zuckerberg, social media, platforms, immigration