HelloFresh stops buying coconut milk from Thailand after videos show monkeys being forced to harvest the crop
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The largest meal-kit provider in the United States said it will no longer buy coconut milk from Thailand after animal rights group PETA alleged that its coconut milk was being sourced from farms that used forced monkey labor.
Axios reported that HelloFresh said it would "cease purchasing and seek new suppliers" out of an "abundance of caution" following a successful campaign by the animal-rights charity.
"We do not tolerate any form of animal abuse in our supply chain," HelloFresh said in a statement to Axios.
HelloFresh's move follows a series of investigations by PETA Asia, which revealed exploitative practices in Thailand's coconut-farming industry. It found that monkeys were being forced to climb tall trees and pick heavy coconuts for hours at a time, while attached to chains.
PETA accused Suree and Aroy-D, HelloFresh's former coconut milk suppliers, of keeping monkeys chained on dirt patches with no protection from the elements.
The investigation also said that the monkeys were frequently bitten by ants, stung by hornets, and broke bones after falling or being yanked out of trees.
The most recent investigation from November 2022 featured videos and photos showing the practice.
Major retailers, including Walmart, Target, and Costco, have already stopped selling coconut milk from certain Thai suppliers, but HelloFresh's move goes one step further, banning all coconut milk exports from the country.
The meal-delivery company did not immediately respond to Insider's request for comment.
In the aftermath of its investigation, PETA launched a campaign against HelloFresh, which involved supporters sending nearly 100,000 emails to executives.
It's now calling on Whole Foods and other retailers to stop sourcing coconut milk from Thailand, it said in a press release.
According to Axios, Thailand holds approximately 80% of the market share for coconut milk in the US.
PETA said in a blog post that there's currently no way to be certain that Thai coconut milk doesn't come from forced monkey labor.
In a news release, PETA celebrated the HelloFresh news.
"HelloFresh's decision will help protect monkeys from being kidnapped, chained, and whipped in the coconut trade," PETA's Corporate Projects Manager Carys Bennett said.
She added: "By cutting ties with Thai coconut suppliers, leaders like HelloFresh are helping PETA push the industry away from using and abusing monkeys, who belong in nature with their families."
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Joshua Nelken-Zitser is an award-winning Senior Reporter at Business Insider’s London bureau covering wealth, spending, and consumer culture.Through features, on-the-ground reporting, and As Told To essays, he explores how people use their money, from everyday spending to elite lifestyles, and what those choices say about modern life. His work focuses on the culture of money: how money shapes places and people, and how the world around them influences how they choose to spend.Joshua previously spent five years on the news desk, reporting from the US, across Europe, and the Middle East. In 2024, he received the Axel Springer Award for Change — Journalistic Piece of the Year and was highly commended at the British Journalism Awards for a multi-year investigation into subsidized gender-transition surgeries in Iran.His debut book (TRAUMA BONDS: How Generational Trauma Shapes, Divides and Connects Us) will be published by HarperCollins in January 2027.Got a tip? Email jzitser@businessinsider.com. You can also follow him on X or Instagram.ExpertiseFeatures and reporting on affluent lifestyles, consumer spending, and the culture of money, alongside first-person stories about how people live and spend.Popular articlesWealth and spending:Series: Welcome to the 'Hamptons of England'Series: Living large in tiny homesI watched the ultra-rich descend on Venice for Jeff Bezos' wedding — and was shocked by how little locals cared'Clients bring back entire wardrobes': Tailors say Ozempic is reshaping Wall StreetThe new millennial flex: spending thousands on a birthday weekend at a chateauInternational features reporting:Iran will pay for your gender-transition surgery, but it comes with a cost — your dignityShe was killed by a look-alike she met on Instagram, police say. It thrust her family in Africa into a true-crime nightmare.How the trans alpaca ranchers of Custer County, Colorado, are forging a new frontierThe European housing crisis warping millennial life: The average Croatian lives with parents until 33Lithuania is the world's happiest place for under 30s, but it's also Europe's suicide capitalThe 'fairytale' French castles being used to shelter Ukrainian refugeesMost armies ignore autistic people. Israel is calling them up.
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