Elon Musk considers taking X, formerly Twitter, out of Europe

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Elon Musk is considering taking X out of Europe amid EU compliance investigation

Elon Musk wearing a suit and tie.

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In recent weeks Elon Musk has suggested X could stop being accessible in Europe to avoid new regulation enacted by the European Commission.

Musk has become increasingly frustrated with having to comply with the Digital Services Act, a person familiar with the company said. The person added that the Tesla billionaire, who acquired Twitter a year ago for $44 billion and rebranded it to X, had discussed simply removing the app's availability in the region or blocking users in the European Union from accessing it. This would be similar to the way Meta is blocking people in Europe from using its new app, Threads.

The DSA took effect in August and requires large online platforms such as X to have effective and transparent systems in place for the moderation and removal of false, misleading, and harmful information. With a wave of misinformation regarding the Israel-Hamas war quickly going viral on X, the platform is probably already in violation of the DSA.

The EU commissioner Thierry Breton said last week that the European Commission was officially "investigating X's compliance" with the new law and had formally requested detailed information from the platform on its actions to mitigate and remove harmful or toxic information.

Cash-strapped X could face a fine if it's found in violation of the DSA. The commission can impose "periodic penalty payments" of up to 6% of a company's global revenue.

Musk has fired most of X's trust-and-safety team, which was once hundreds of people tasked with moderating and overseeing content on the platform.

This is not the first time Musk has floated the idea of drastically limiting the app's reach. Almost immediately after acquiring the company, he suggested as a cost-cutting measure limiting X's operations to only the US, two other people familiar with the company said.

"That's part of the reason he gutted international teams the first chance he got," one of the people familiar said, referring to some of the thousands of employees Musk had laid off or fired since taking over the company.

A winnowing down of X's international presence came up again earlier this year when Musk decided to close nearly all of the company's roughly two dozen global offices, including most in Europe and India, as well as those in Australia, Africa, and South Korea. At the time, Musk suggested the platform, then still known as Twitter, should shift to operating only in the countries where it was most popular, so the US, the UK, and Japan.

Musk and a representative for X did not respond to multiple requests for comment. The platform's press line has an automatic reply stating, "Busy now, please check back later." After publication, Musk described Insider's report as "utterly false" in a post on X, saying "They are not a real publication."

A representative of the European Commission also did not immediately respond to a request for comment.

Though Musk has yet to pull X out of any country, one of the people said that essentially no employees remained in Europe, as offices in Paris, Madrid, and Berlin had closed. Dublin, however, remains open. London, too, with the UK no longer being part of the EU and proposing separate obligations for large platforms.

Europe accounts for about 9% of X's global monthly active-user base, data from Apptopia indicates, though daily use has dropped significantly in the past three months, falling between 10% and 40% throughout the region. Downloads and use are down in almost every country the app operates in.

X employees have come to understand that any idea from Musk, no matter how illogical it may seem, can quickly become a reality. Charging people to use the platform was also one of his earliest ideas and is now being rolled out. And Musk is known to be mercurial and reactive. One of the people familiar with the company said that while Musk had met at least twice this year with Breton about what X needed to do to comply with the DSA, he'd lost patience with the situation.

On X, Musk seemed to reply sarcastically to a post from Breton on X's DSA compliance and insisted he didn't understand what was being asked of him. He then said he wouldn't engage in "backroom deals."

"He's very quick to drop the hammer on anyone who he doesn't like," one of the people familiar said, "or who says something that he views as challenging him."

Are you an X employee with a tip or insight to share? Contact Kali Hays at khays@insider.com, on the secure messaging app Signal at 949-280-0267, or through DM on X at @hayskali. Reach out using a nonwork device.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. She lives in the San Francisco Bay Area and can be contacted directly with information by phone or text at +1-949-280-0267. Reach out using secure messaging app Signal or with a non-work device. Find her on Twitter at @hayskali or on Threads @kalihays1.Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant