And on to a bigger canvas.
Photographer: Krisztian Bocsi/BloombergGoogle may be about to pair all that data it has on users’ web browsing with the ads displayed on public billboards. Creepy? Maybe. Inevitable? Almost certainly.
The Alphabet Inc. unit is in talks in Germany about pushing into out-of-home advertising — billboards in stations, shopping centers and shop windows — according to WirtschaftsWoche. The move would be a precursor to similar expansion in the U.S. and the U.K., the magazine said.