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Facebook Inc. wielded user data like a bargaining chip, providing access when that sharing might encourage people to spend more time on the social network -- and imposing strict limits on partners in cases where it saw a potential competitive threat, emails show.
A trove of internal correspondence, published online Wednesday by U.K. lawmakers, provides a look into the ways Facebook bosses, including Chief Executive Officer Mark Zuckerberg, treated information posted by users like a commodity that could be harnessed in service of business goals. Apps were invited to use Facebook’s network to grow, as long as that increased usage of Facebook. Certain competitors, in a list reviewed by Zuckerberg himself, were not allowed to use Facebook’s tools and data without his personal sign-off.