What These Obscure Companies Were Doing Before They Pivoted to Crypto

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Photographer: Chris Ratcliffe/Bloomberg

The 1,700 percent rise in bitcoin that’s sparked immense investor interest in all things crypto has generated a new craze on the stock market.

Virtually every day an obscure microcap firm announces a corporate reinvention -- sometimes in name only -- that orients them toward the cryptocurrency or blockchain business. And why not -- the moves have paid huge, often immediate dividends.