HelloFresh Tells Investors It Will Surpass Blue Apron in U.S.

October 16, 2017 at 3:25 PM UTC

Updated on

October 17, 2017 at 10:35 AM UTC

HelloFresh, the meal-kit startup backed by Rocket Internet SE that plans an initial public offering in Frankfurt, is telling investors that it’s set to overtake its rival Blue Apron Inc. in the U.S. in the near term.

HelloFresh generated sales of 143 million euros ($169 million) in the U.S. in the second quarter, up from 120 million euros in the first three months of the year, according to an investor presentation seen by Bloomberg News. If the Berlin-based startup can sustain that growth rate, it could top Blue Apron’s revenue in the third or fourth quarter.