A new breed of apple that took two decades to develop and allegedly lasts for up to a year in the fridge goes on sale in the US on Sunday.
The apple - Cosmic Crisp - is a cross-breed of the Honeycrisp and Enterprise and was first cultivated by Washington State University in 1997.
The launch of the "firm, crisp, and juicy apple" cost $10m (£7.9m).
Farmers in the state of Washington are exclusively allowed to grow the fruit for the next decade.
"It's an ultra-crisp apple, it's relatively firm, it has a good balance of sweet and tart and it's very juicy," said Kate Evans, who co-led the apple's breeding programme at Washington State University.
She said the flesh is slow to brown and the fruit "maintains excellent eating quality in refrigerated storage - easily for 10 to 12 months".