Baulist for retailers
From your catalogue to their basket
THE STYLING LAYER FOR FASHION RETAIL
A personal stylist, resident in your store.
Your catalogue, restyled into outfits every shopper sees differently, and every piece checks out through you.
your-store.com
Oat wool overcoat
$248
Double-faced Italian wool, unlined, with a dropped shoulder and a concealed placket. Cut long enough to layer over knitwear.
XSSMLXL
Add to bag
Free returns within 30 days
Oat wool overcoat
$248In your size
Wide charcoal trouser
$134In your size
Discover looks
Your catalogue today
Good photographs, one garment each. Nothing on the shelf tells a shopper what to wear it with.
WHAT YOU LEARN
What they want to wear, not just what they bought.
Every look served, liked, or skipped is a signal. Baulist turns them into buying answers: what to reorder, what to stock in another size, and what to stop buying altogether.
Wanted vs. stocked
Liked looks clustered by aesthetic and held against your actual mix. A gap of a few points is a buying conversation.
Missed size demand
Shoppers who liked a look and couldn't get the piece in their size, priced. For one-of-each inventory it is a sourcing list.
Pairs that sell each other
Products whose like rate jumps when styled together — bundles and “style it with” copy you no longer have to guess at.
MONTHLY REPORT
SAMPLE
Example store · June
FEED-ATTRIBUTED REVENUE
$12,480↑ 14%
STYLING SESSIONS
4,812↑ 9%
LIKED, BUT NOT IN THEIR SIZE$8,610 unmet
Wool wrap coatM42 shoppers$3,320
Leather riding bootsEU 3831 shoppers$2,110
Silk midi skirtS24 shoppers$1,560
Shoppers who liked the look and could not buy the piece. A sourcing list, already priced.
WANTED VS. STOCKED
Your shoppers want more than twice the quiet tailoring you carry, and little more than half the occasion wear.
PAIRS THAT SELL EACH OTHER
Wool wrap coat + riding boots2.4×
Silk midi skirt + knit turtleneck1.9×
Linen jumpsuit + strap sandals1.7×
Lift in like rate when styled together. Ready-made bundles and “style it with” copy.
Included, whatever you spend.
PRICING
You pay a tenth of a percent of an item’s price when a shopper clicks it, and nothing when nobody does.
Free to install$50 of credits on usNo contract
That is 15¢ on a $150 dress. For scale, a click from Google Shopping costs apparel stores around 89¢, and that shopper hasn’t seen your store yet. Doing serious volume? Talk to us about the rate.
QUESTIONS
The questions retailers ask first.
GETTING LIVE
Do I need a developer?
If you can paste one line into your theme, you are the developer. It works on any website that accepts a script tag.
How long until it is live?
We read your catalogue straight from your public product pages. No export, no API keys, no migration, and most stores see their first styled feed the same day.
Does it slow my storefront down?
No. The script loads after your page renders and the feed runs in an isolated overlay, so your speed scores stay exactly as they are.
What happens when my catalogue changes?
Baulist keeps reading your pages. New arrivals join the styling pool and sold-out pieces retire from new looks, without you doing anything.
YOUR SHOPPERS
What do shoppers have to share?
Nothing, unless they choose to. Every look is styled on a model you pick, so the feed needs no shopper photo at all. Anyone who wants to see a look on themselves adds a picture to their own Baulist account and buys their own try-ons past a free handful.
Do I ever see a shopper’s photo?
Never. It belongs to their account, not to your store. You see aggregated insights only, never an individual shopper.
Where does checkout happen?
On your store, in your existing flow. Baulist never touches payment. Every piece links straight to your own product page.
WHAT IT COSTS
What does a click actually cost me?
A tenth of a percent of that item’s price. Fifteen cents on a $150 dress, four cents on a $40 tee. You pay once per product per shopper however many times they tap it, and nothing at all for a shopper who clicks nothing.
Is there a plan or a contract?
Neither. Installing is free, your first $50 of credits is on us, and after that you top up a balance the way you would with any usage-priced tool. Delete the line from your theme and you are done.
What happens if my balance runs out?
Most stores set it to top up automatically. If it does run dry the feed simply stops appearing and your storefront looks exactly as it did before, with nothing for a shopper to see. Product pages and checkout are never affected.