Internet enters its low effort era

1 min read Original article ↗

Member Content

Jul 28, 2026 - Business

A social media post going poof

Illustration: Rebecca Zisser/Axios

Humans are becoming passive consumers of hyper-personalized information as online discovery shifts from chronological feeds to AI-driven videos and conversations.

Why it matters: Niche video-first content is becoming more valuable as a result.