Trump: Anyone saying "AI" is "THE ENEMY!" The White House uses it

President Trump on Thursday called anyone who uses "Artificial Intelligence" instead of "Super Intelligence" "THE ENEMY!" — even as the White House continues using the term "AI."

Why it matters: Trump's push to rebrand AI as "super intelligence" clashes with established terminology in the technology industry.

Trump's branding blurs the distinction between AI and super intelligence, a hypothetical version of AI more advanced than human intelligence.

What they're saying: "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!" Trump wrote on Truth Social Thursday.

Zoom out: Trump's executive order from September doubled down on using "SI" over "AI," though it did not offer a penalty for using the term.

The order specifically defines "Super Intelligence" using the existing federal legal definition of AI.
The order calls on federal agencies to change how they describe AI in official communications.
The State Department already ordered diplomats to use the term after Trump's United Nations speech on Sept. 22.

Yes, but: The White House still uses "AI" as a term, including on the Office of Science and Technology Policy website, which makes reference to "artificial intelligence."

On Thursday, the White House updated its AI.gov website to read "SI.gov" in a massive font. The URL is still "AI.gov," though, with "SI.gov" leading to an error page.
When an Axios reporter asked the America.gov chatbot about AI, the bot responded: "The executive branch uses Super Intelligence (SI) for this topic, not the older term you used."

What we're watching: Whether the White House could update its websites to reflect Trump's preferred terminology.

The White House did not respond to Axios' request for comment Thursday.

Editor's note: This article has been updated to reflect the White House's change of its AI.gov website to read "SI.gov."