I still remember the early days of building Jira Product Discovery. We were sitting in a room with sticky notes everywhere, trying to make sense of dozens of customer interviews, competitor reviews, and feedback from our sales, support, and customer success teams. It was messy.
As a PM, I’ve lived the reality: jumping between spreadsheets, survey tools, support tickets, community threads, and Slack, just to piece together what customers actually need. The hardest part? Knowing there’s valuable feedback buried in a CRM system or lost in the shuffle – insights you might never see.
That’s why Atlassian has acquired the tech and team of Cycle. This will enable users to not only collect feedback, but also translate that feedback into customer signals that inform PM priorities, uncover roadmap blind spots, and help them explain why they’re making the bets they’re making.
When feedback flows directly into Jira Product Discovery, it stops being a painful overhead task and starts being fuel. Fuel for better prioritization, stronger alignment with leadership, and building the right thing, faster. It helps product managers close the loop with their customers, showing they’re listening and building long-lasting trust.
Product management in the AI era
The stakes for product teams have never been higher: our 2026 State of Product Report shows 84% of PMs expect their products to fail. Not because they can’t ship, but because they’re not sure what’s worth shipping.
AI has made it faster and cheaper to build, but speed without clarity just gets you to the wrong place faster. Nearly one-third of PMs already use AI weekly for research, analytics, and customer feedback. But the real opportunity isn’t just speed, it’s confidence.
That’s where Cycle comes in. By capturing feedback and market signals, then using AI to cut through the noise, Cycle turns overwhelming volumes of data into clear, actionable insights. The result? Product teams can finally make confident bets backed by evidence, not just instinct. That’s why integrating Cycle’s AI-powered capabilities into Jira Product Discovery is a game-changer.
Built on feedback, made stronger with Cycle
We built Jira Product Discovery on the foundation of feedback: listening to product managers about their pain points, wants, and needs. The success of Jira Product Discovery is directly tied to those lived experiences.
Today, Jira Product Discovery enables more than 20,000 customers to:
- Capture and prioritize ideas and feedback from across the business
- Collaborate with engineering, sales, design, and leadership in one place
- Build and share roadmaps that connect strategy to delivery
- Move from discovery to delivery without losing context or momentum
With Cycle coming onboard soon, these features are about to get even smarter. Cycle takes feedback management to the next level by:
- Automatically pulling in customer feedback from the tools and channels your team already uses
- Using AI to process, categorize, and highlight what matters most
- Connecting insights to ideas on your roadmap so you can make smarter calls about what to build next
- Closing the loop with customers by letting them know when their feedback was addressed
No more digging through endless sources or spreadsheets. Cycle gives product managers a real-time pulse on customer needs, freeing them to think strategically and build what matters most.
What’s next?
Ready to experience the future of product management? Sign up here to be among the first to learn what is next for Cycle and Jira Product Discovery.
If you are a current Cycle customer, head over to this blog to learn more about what this means for you.
And join us in Barcelona at TEAM ‘25 Europe for even more info on what’s to come for all things Atlassian!