1000minds Decision-making & Conjoint Analysis Software

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A better way to decide

Discover what matters to people and make good decisions using 1000minds decision-making and conjoint analysis software.

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1000minds – helping individuals and groups make better decisions together.

Trusted worldwide by organizations and individuals

1000minds is used globally across a wide range of industries.

15+ awards for innovation

6,000,000+ important choices made

860+ universities & research institutions

1350+ academic projects & publications

5.0/5

“1000minds simplifies incredibly complicated analysis to usable insights. Awesome support and expertise from the 1000minds team.”

Marlene Baquiran – Marlene Baquiran

Meet 1000minds

Our solutions

Understand what matters to people and make fair and transparent decisions with our easy-to-use tools.

How it works

User-friendly and scalable processes you can have confidence in

  1. 1. Create Start with one of our examples, or build your own model from scratch.
  2. 2. Tailor Fine-tune and refine your model by following a simple step-by-step process.
  3. 3. Run Work as a single decision-maker, together as a group or survey as many people as you like.
  4. 4. Results Understand and apply your results using a variety of graphical and analytical tools.
  • Fair and inclusive Reduce biases for more equitable and consistent decision-making.
  • Transparent & ethical Rely on auditable decision processes you can trust and defend.
  • Scalable & reliable Make the best choices every time, for both one-off and repeated decisions.
  • Take people with you Engage with others, ranging from experts to members of the public.

A chilli pepper.

Our secret spice – the PAPRIKA method

Patented technology that has won awards for its power and user-friendliness.

Invented for a higher purpose

PAPRIKA was invented by 1000minds’ founders to help manage long surgical waiting lists in New Zealand in the 1990s. PAPRIKA was designed as a fairer and more accurate method for prioritizing patients for healthcare.

Cutting-edge technology

PAPRIKA was quickly recognized as a revolutionary new approach to multi-criteria decision analysis, conjoint analysis & DCE in general. This award-winning, patented method is used across all industries.

A 1000minds trade-off.

Greater engagement and accuracy

PAPRIKA keeps participants engaged by asking one simple question at a time – like having a conversation. This ensures high quality responses that accurately reflect people’s preferences when making trade-offs.

Results you can trust and understand

As you answer each question, PAPRIKA adapts as it chooses the next question, minimizing the number asked. This advanced form of adaptive conjoint analysis gives you valid and reliable results you can trust.

  • University of Otago

    Winner Otago Business School Research Impact Award

  • Consensus Software Awards

    Winner Consensus Software Awards Sponsored by IBM and Microsoft

  • Tuanz

    Winner Healthcare Innovation Award

  • Finalist Utility Week Awards 2025 Collaborative Excellence Award

  • Hitech

    Finalist NZ Hi-Tech Awards 2024 Most Innovative Hi-Tech Software

  • Tuanz

    Finalist Education Innovation Award

  • Bayer

    Finalist Bayer Innovators Award, IT & Communications

  • NZ HIA

    Finalist NZ Health Innovation Awards

  • Westpac

    Finalist Westpac Business Excellence Innovation Awards

  • Singapore

    Finalist Global Entrepolis @ Singapore Award

  • IAP2 (International Association for Public Participation)

    Winner Australasian Project of the Year

  • IAP2 (International Association for Public Participation)

    Winner Australasian Planning Award

  • University of Otago

    Winner University of Otago Best Research Collaboration Award

  • Ko Awatea

    Winner Ko Awatea International Excellence in Health Improvement Award

  • Treasury

    Winner New Zealand Treasury, Annual Award for the Most Outstanding Working Paper

  • NZ Association of Economics

    Winner New Zealand Association of Economics, NZ Economic Policy Prize

  • University of Otago

    Winner Otago Business School Research Impact Award

  • Consensus Software Awards

    Winner Consensus Software Awards Sponsored by IBM and Microsoft

  • Tuanz

    Winner Healthcare Innovation Award

  • Finalist Utility Week Awards 2025 Collaborative Excellence Award

  • Hitech

    Finalist NZ Hi-Tech Awards 2024 Most Innovative Hi-Tech Software

  • Tuanz

    Finalist Education Innovation Award

  • Bayer

    Finalist Bayer Innovators Award, IT & Communications

  • NZ HIA

    Finalist NZ Health Innovation Awards

  • Westpac

    Finalist Westpac Business Excellence Innovation Awards

  • Singapore

    Finalist Global Entrepolis @ Singapore Award

  • IAP2 (International Association for Public Participation)

    Winner Australasian Project of the Year

  • IAP2 (International Association for Public Participation)

    Winner Australasian Planning Award

  • University of Otago

    Winner University of Otago Best Research Collaboration Award

  • Ko Awatea

    Winner Ko Awatea International Excellence in Health Improvement Award

  • Treasury

    Winner New Zealand Treasury, Annual Award for the Most Outstanding Working Paper

  • NZ Association of Economics

    Winner New Zealand Association of Economics, NZ Economic Policy Prize

Our story

We believe that with better understanding and decision-making, the world will be a better place.

Read more about 1000minds

That’s why we help organizations, individuals and groups to discover what matters to people, and to make decisions consistently, fairly and transparently.

By providing powerful and user-friendly tools for discovering people’s preferences and decision-making, we help you understand what’s important and make better decisions. In the process, we also happily share our expertise and proven experience.

Globe.