When AI can build anything, knowing what to build is everything.
Teams are building faster than ever, but flying blind on whether customers will want what they build. AI has collapsed the cost of creation — and made knowing what’s worth building the new bottleneck.
TRUSTED BY 75 OF THE FORTUNE 100
How UserTesting Works
From question to confident decision — in hours, not weeks
No other solution makes it easier and faster to be customer first, regardless of what we’re building.
Growth Hacking Lead, Digital Marketing and UX – Phillips
Powered by User Interviews
Reach the people your decisions depend on
Breadth
7M+ authenticated participants across 34 countries, ready to give feedback
Depth
B2C to B2B audiences from niche consumers to doctors, developers, financial analysts, and more.
Strength
Lowest participant fraud rate in the industry, with consistently strong session quality at scale.
Rigor
Every participant is vetted to ensure they are who they say they are.
The network advantage no one else can replicate
Insights are only as good as the people who provide them. Our network gives teams a trusted foundation for faster, more confident decisions.
The platform
The human insight engine for the enterprise
- Move from question to confident decision, fast
- Learn from real people, not proxies
- Surface patterns and themes with AI-powered analysis
- Support deep research and everyday customer-informed decisions
INSIGHT WHERE WORK HAPPENS
Bring customer context into every workflow
UserTesting connects human insight to the tools and AI workflows where teams build, create, and decide. Start with better context, ask questions in the flow of work, and validate ideas faster — from idea to launch.
Design
UX Research
Product
Marketing
CX
Digital
Validate before you deliver
Get fast feedback on concepts, prototypes, and live experiences early enough to refine direction and reduce costly rework.
- Compare design directions before teams commit
- Understand what customers notice, miss, and misunderstand
- Make design decisions your team can defend
“UserTesting gives us speed. Speed to recruit, to analyze, and engage with a wide range of personas. We need a partner like UserTesting to bring it all together.”
-VP, Product Design
Scale research impact across every decision
Deliver trusted customer insight fast enough to shape strategy, guide teams, and prove the value of research.
- Run discovery, evaluative, and strategic research
- Turn customer evidence into decisions teams can defend
- Share insights in ways stakeholders can act on
“Quite simply, we could not have achieved the incredible results we saw without the insights gained through UserTesting. It is by far the most potent weapon in our arsenal.”
-UX Manager
Build what your customers want
Get fast feedback on concepts, prototypes, and features early enough to shape the roadmap and reduce costly rework.
- Validate concepts, prototypes, and AI-powered features before you build
- Prioritize roadmap decisions based on real customer needs
- Catch friction early, before it slows adoption
“We use [UserTesting] to bring prospective customers onto our site and understand how they use our product, what works, what doesn't work–to make sure the product works for them.”
-Product Manager, Growth
Know what will resonate before you spend a dollar
Get fast feedback on messaging, creative, and landing pages before launch, so you know what to refine before spend.
- Pressure test concepts and offers before launch
- Understand how your brand lands with real audiences
- Compare competitors and category perceptions before you go to market
“No other solution makes it easier and faster to be Customer First, regardless of what we’re building”
-Growth Hacking Lead, Digital Marketing and UX
Turn customer signals into better experiences
Go beyond scores and dashboards to see what’s breaking, why it matters, and how to improve satisfaction, retention, and trust.
- Understand why journeys break down and what customers need
- Add human context to CSAT, NPS, and behavioral data
- Track and benchmark experience improvements over time
“Analyzing human insight helps us understand what's important to our customers and what resonates with them in our advertising and marketing materials.”
-Chief Experience Officer, NRG Home
Close the gap between what you built and what converts
Understand exactly where visitors drop off, hesitate, or abandon, and why. Fix friction before it costs you revenue.
- Identify drop-off and abandonment before it hits your metrics
- Validate website and app designs with real shoppers
- Understand what drives conversions across audiences and devices
“UserTesting puts me in touch with real customers anywhere, anytime, so we know exactly what to design and deliver for success.”
-Global Digital Product Director
Validate before you deliver
Get fast feedback on concepts, prototypes, and live experiences early enough to refine direction and reduce costly rework.
- Compare design directions before teams commit
- Understand what customers notice, miss, and misunderstand
- Make design decisions your team can defend
“UserTesting gives us speed. Speed to recruit, to analyze, and engage with a wide range of personas. We need a partner like UserTesting to bring it all together.”
-VP, Product Design
Scale research impact across every decision
Deliver trusted customer insight fast enough to shape strategy, guide teams, and prove the value of research.
- Run discovery, evaluative, and strategic research
- Turn customer evidence into decisions teams can defend
- Share insights in ways stakeholders can act on
“Quite simply, we could not have achieved the incredible results we saw without the insights gained through UserTesting. It is by far the most potent weapon in our arsenal.”
-UX Manager
Build what your customers want
Get fast feedback on concepts, prototypes, and features early enough to shape the roadmap and reduce costly rework.
- Validate concepts, prototypes, and AI-powered features before you build
- Prioritize roadmap decisions based on real customer needs
- Catch friction early, before it slows adoption
“We use [UserTesting] to bring prospective customers onto our site and understand how they use our product, what works, what doesn't work–to make sure the product works for them.”
-Product Manager, Growth
Know what will resonate before you spend a dollar
Get fast feedback on messaging, creative, and landing pages before launch, so you know what to refine before spend.
- Pressure test concepts and offers before launch
- Understand how your brand lands with real audiences
- Compare competitors and category perceptions before you go to market
“No other solution makes it easier and faster to be Customer First, regardless of what we’re building”
-Growth Hacking Lead, Digital Marketing and UX
Turn customer signals into better experiences
Go beyond scores and dashboards to see what’s breaking, why it matters, and how to improve satisfaction, retention, and trust.
- Understand why journeys break down and what customers need
- Add human context to CSAT, NPS, and behavioral data
- Track and benchmark experience improvements over time
“Analyzing human insight helps us understand what's important to our customers and what resonates with them in our advertising and marketing materials.”
-Chief Experience Officer, NRG Home
Close the gap between what you built and what converts
Understand exactly where visitors drop off, hesitate, or abandon, and why. Fix friction before it costs you revenue.
- Identify drop-off and abandonment before it hits your metrics
- Validate website and app designs with real shoppers
- Understand what drives conversions across audiences and devices
“UserTesting puts me in touch with real customers anywhere, anytime, so we know exactly what to design and deliver for success.”
-Global Digital Product Director
Proven Impact
Move the needle on the KPIs that you use to run your business
- +13%
- Mobile revenue
Walmart increased loyalty and conversion rates with continuous customer insight across their digital experience
- 5x
- Faster decisions
Microsoft accelerated their pace of innovation by embedding human insight into the product development cycle.
- 30x
- Cost reduction
Kimberly-Clark moved away from traditional focus groups and cut their product and experience testing costs dramatically.
- +20 pts
- CSAT improvement
Wells Fargo achieved over 1B+ annual app sessions, reduced churn risk and increased customer satisfaction scores.
Why enterprises choose us
Validate every decision
Scale insight across teams
Reduce risk with customer insight
AI is changing what you build and how you build it. UserTesting is what keeps it all honest
Your teams are generating content faster, embedding AI features into products, and creating experiences at a pace that traditional feedback can't match. The teams pulling ahead aren't the ones moving fastest, they're the ones who never stopped asking real people what they think.