X (formerly Twitter) ·
Muslims don't date, we marry. I set up
@muzmatchas a website over 10 years ago (2011) as a side project whilst I was still working at
@MorganStanleyto help my community. Mainstream services just didn't cater to the needs of Muslims after a life partner not casual dating.
2011 - The muzmatch site was pretty revolutionary at the time. No monthly fees, and was fully PAYG - pay 50p to view photos, £1 to chat to a person. Existing options were awful.
I spread the word by any means possible, standing outside of mosques after prayers handing out leaflets and putting little cards on car windshields in Muslim areas, as well as just being generally annoying
2014, smartphones were taking off and I realised APPS were the future, not websites. muzmatch had to be an app. It just had to be! Once the idea was in my head, I was convinced if I didn't do it, someone else would.
I quit my 9 year investment banking career and took the leap. From the bedroom of my home, I learned how to build apps.
I designed the first version of the
@muzmatchapp in MS Word, and learned how to code, taking 4 months to build the iOS app, and 1 month to build the Android app.
Oct 2014 I began coding, and March 2015 shut the old website down and launched the app!
@muzmatchwas reborn!
was and is the only app I have ever built. It's the first global Muslim marriage app to exist!
The app launched with zero members, and grows organically, with hundreds of new members joining globally.
2016 - I make my first hire. We applied to
@ycombinator, and flew out to SF for interviews with Paul Buchheit (creator of gmail). Unfortunately we were rejected given we were pre revenue. YC wanted us to prove this can be a biz.
2016 - we register trademarks for MUZMATCH in the US and Europe.US registration goes through and is still valid.Match Group lawyers spot our European TM registration and file an objection to it saying it is passing off their match heart design TM (filed in 2015!)
2016 - We were using muzmatch with a heart device years before they had made any such trademark design registration.
2016 their lawyers send us letters demanding us to cease use of the MUZMATCH brand, claiming they would not allow another dating company to have the english word match in their name. We refuse.
They also demanded we change the look and design of the logo itself. We do not and would not want to be confused with Match Group - it hurts our business to be associated with them.
2017 -
@muzmatchkeeps growing like crazy. We reapplied to
@ycombinator(with revenue and great growth) and thankfully after flying out to SF,
@muzmatchwas accepted to the Summer 17 batch! We raised a $1.75M seed round post demo day.
2017 - Whilst I was in SF in the middle of YC, US Match Group CEO Mandy Ginsberg keen to find out more about us, and we have a video call with her. Intro to EU CEO Alex Lubot is made as well as EU CFO and others.
Jan 2018 - Match group reach out to us saying they were interested in getting to know us further and learn more about our business. We were flattered. Always good to get to know the competition. Their EU CEO/CFO/Biz Dev come to our offices in London.
2018 - Match Group invite us to their offices in Paris, and we sign an NDA and share some internal data. I was keen to learn how they understand our business and potential. After some back and forth on data, they make their first offer for us - $15M. Lowball offer.
A few months later they upped this offer with respect to some of the additional terms. We said no thanks.
Nov 2018 - they make another higher offer of $25M with some additional clawback terms if we didn't hit certain targets. I said no thanks. We carry on growing the team and biz, with a team of around 7 people.
Jan 2019 - We hit 1 million members on muzmatch! Business growing well. Match group invite us for dinner at the Ivy, with group CFO Gary Swidler. They offer us $35M for the business.
I had pretty much lost all interest in this convo and the offer was thoroughly unexciting. Didn't see how Match would help us with growing. muzmatch was starting to take over the world. I turned down their offer and said let's just keep in touch.
2019 - Match Group then buy a Muslim competitor, Harmonica, stating that the Muslim market was 'not properly served by Western products'. A few months later they sue
@muzmatchin the UK IPEC courts alleging trademark infringement
We respond back, saying our brand is a redline that we will defend to the end. It has existed for over 10 years, with no confusion with Match Group, and serves a market that they have never sought to serve until now. Our legal costs begin to mount as we prepare for trial.
March 2021 - Match Group up the ante and file a lawsuit against
@muzmatchin Waco, Texas alleging patent infringement (use of swipe gesture) and cyberpiracy (use of our MUZMATCH brand).
Nov 2021 - It is very expensive litigating in the US. We made the economic decision to settle our US case with Match Group. We decide to remove the swipe gesture from the
@muzmatchapp too. Made zero impact on the product. Swiping really is dead.
Dec 2021 - We hit 5 million members globally, breaking internal records each week - record messages, matches and successes (over 150,000 people finding their partner on muzmatch!). Team grows to over 60 people and counting. App live in 15 languages.
US lawsuit is summarily dismissed. Our UK lawsuit vs Match Group is still live, and we go to trial 17th/18th Jan at the UK IPEC
If we win? We've wasted nearly £1M on unnecessary unrecoverable legal fees.
If we lose? We will be forced to change our brand name, and the name muzmatch will die. We will likely have to pay material damages.
We fight, because we must. It is crucial that products built for our community are built BY our community, and that we do not allow ourselves to be dictated and controlled by others. Our mission is to transform how Muslims meet and marry.