Big news: Over the last few months, we took a hard look at Reflag’s long-term direction and how best to keep building a product we’re proud of. We explored raising additional venture funding but ultimately concluded that feature flagging isn’t a great fit for venture-scale growth

It is, however, a great fit for a sustainable, independently run business. With that in mind, we’ve decided to buy Reflag back from our investors and refocus the company on long-term profitability. Big thank-you to our investors for being open to this!

This transition meant saying goodbye to some wonderful colleagues, which was not an easy decision. The upside is that we’re approaching profitability, giving us full control over our roadmap and future, and removing any need to raise venture capital down the line.