X (formerly Twitter) ·
MSCHF is a company (kind of) that does wild product drops. They were behind the Lil Nas X Satan shoe, among other things. Their latest project, Museum of Forgeries, is exactly what it sounds like. - Bought the $20k Warhol - Made 999 forgeries - Sold all 1000 for $250 a pop
Love it tbh. From the team: “Possibly Real Copy Of ‘Fairies’ by Andy Warhol” is a series of 1000 identical artworks. They are all definitely by MSCHF, and also all possibly by Andy Warhol. Any record of which piece within the set is the original has been destroyed."
Then, they degrade and age the piece with heat and light, creating all the same imperfections as the original in each of the new ones.
Step 3 - authentication. They add the signature, and a MSCHF stamp of authenticity. The replica Warhols (and the real one) are now MSCHF originals.
Finally they mix all 1,000 pieces together and destroy any record of which one is the real Warhol. "By forging Fairies en masse, we obliterate the trail of provenance for the artwork. Though physically undamaged, we destroy any future confidence in the veracity of the work."
Their insights about the mechanics are my favorite part. It's nothing groundbreaking but I've never thought about it in this context. Copies reduce the value of each piece, but increase the revenue.
Destruction by duplication. An anti-NFT project. MSCHF says: "Democratization of access or ownership destroys any work premised on exclusivity." I want one of these, and I'll have to buy on eBay and hope it's.... authentic? Lol Source & more info: moforgeries.org
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TLDR; With demand, volume decreases individual value but increases total value (or revenue). - They bought a $20k Warhol - Made 999 forgeries - Sold all 1000 for $250 a pop Search "MSCHF" on the app store to get access to their drops.
