Ildiko Gaspar (@Ildiesign) on X

X (formerly Twitter) ·

1 min read Original article ↗

Jul 16, 2020

The Von Restorff Effect works just as well with words as it does with colors, shapes, and sounds. For example from a list of words — yellow, green, blue, batman, red, white — batman will be remembered the most because it contrasts in meaning.