Trends by The Hustle
Dive into the latest data-backed business trends, research insights, and industry analyses to help you build better.
Business Ideas

The Top Industries & Business Ideas for Entrepreneurs
Our Trends team has found data showing why these industries are booming.

How Brands Can Cash in on the "Joyconomy"
We can all do with a little fun once in a while. Here are 3 joyful trends that could benefit entrepreneurs.

7 Expert & Data-Backed Trend Predictions for 2024
We asked a few badass colleagues and expert Trendsters what they think will be huge for brands in 2024.
Operator's Guides

The Top Entrepreneurship Challenges of 2025 (& Beyond)
This year feels like it's been five. Hear from 200+ business owners and the surprising and not-so-shocking barriers they're facing.
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How Media Leaders Will Make AI Work in 2024
Using AI in media will continue to trend in 2024 and beyond, but HubSpot’s VP of Media thinks it’s time we take it to the next level.
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3 Tips on Launching a Kickass Podcast, per My First Million
MFM producers dish out their secrets of producing top-notch pods, from ideation, launching, to monetization.

3 Lessons from A Founder of 2 Million-Dollar Companies
A 3-time Emmy winner built 2 million-dollar businesses, and pivoted from media to fintech at 50. Check out her winning formula.
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A Newsletter Trend Straight outta Wall Street
Your audience is worth more than you think. We decode a viral tactic for newsletter growth.
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How Dylan Jacob Scaled BrüMate to $100m+ in 5 Years
Discover how a drinkware brand achieved meteoric rise through bold innovation (and a few other tricks)
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40% Margins: How to Scale A Smash Room Business
A designated place to destroy things? Not demure, but can be very mindful. Here are 5 pro tips on running a smash room into a smashing success.
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Want to Build A Subscription Business? Ask These 3 Questions
Anyone not living under a rock knows that subscription businesses are huge these days. But how do you build one that works?

What Global Brands Can Learn from Liquid Death's Brexit
Learn why Liquid Death chose to deprioritize sales in the United Kingdom and what they used that budget for instead.
Reports & Media
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2024 Entrepreneurship Report
We talked to over 500 small business owners to uncover valuable strategies, data-driven insights, and expert tips for elevating your business.
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The Ultimate Newsletter Guide
3 years of investigation, 5+ years of actual practice, dozens of expert interviews, and 100+ years of combined expert experience.
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How to Run A Solo Business
Learn proven strategies for scaling your solopreneur business with this in-depth guide from HubSpot x The Hustle.

AI for Business Builders
The ultimate guide for non-technical entrepreneurs who want to understand how AI works, how to invest in it, and what resources they need.
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The Side Hustle Database
Single streams of income in this economy? Dive into this curation of 100 unique ideas to unlock your next side quest.
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Our Trends-Spotting Toolkit
Supercharge your business growth with our curated collection of tools, strategies, and expert insights.
Steph Smith on Identifying Opportunities in The "Silver Tsunami"
How to Earn $200k a Year With 10k Subscribers - Marketing Against the Grain

- Brainstorming ChatGPT Business Ideas with a Billionaire [My First Million]
- Inflanation, Recession, and McDonald's Chicken Nuggets [Hustle Daily Show]
- How Your Newsletter Could be Worth Millions [Deep Dive]
- The Truth Behind Black Friday Deals [Deep Dive]
- The Truth Behind the Luxury Clothing Industry [Deep Dive]
