Top 10 Surprising Insights From CloudFlare Radar Analysis 2023

1 min read Original article ↗

Tom Smykowski

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CloudFlare Radar 2023 shows that the web drastically changed. Here’s how!

1. Bye Bye Instagram And YouTube

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Both video services tries to catch up on the vertical video trend with Shorts and Reels. But the data prooves they lost to TikTok.

With Facebook slash Meta loosing that piece of pie it marks a first time in social media history when Facebook and Google were unable to out compete or buy a competitor.

2. ByeBye Google Ads

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Google Ads dominated web marketing for years. Now it seems it declines. Microsoft advertising and Twitter Ads outcompete it. The trend is surprising given that Google Ads are more advanced. Why adverisers turn to other services?

3. Bye Bye Google Optimise