YouGov US: Data Analytics & Market Research Services

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Are humans monogamous by nature? Here’s what Americans think

couple holding hands, a symbol of commitment, love, and support in their intimate relationship

Democrats are starting to like congressional Democrats again

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President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

  1. 1.Albert Einstein82%
  2. 2.Abraham Lincoln79%
  3. 3.Rosa Parks79%
  4. 4.Martin Luther King, Jr.74%
  5. 5.Benjamin Franklin74%

Donald Trump

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In your opinion, does the United States imprison...?

Research surveys
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[US webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[US webinar] America’s favorite restaurant brands: Who’s winning in 2026?

How did CeraVe’s brand perception and Ad Awareness grow?

Forever young? U.S. anti-aging report 2026

US Biggest Brand Movers - March 2026

[On demand US webinar] The age of anti-aging: What U.S. consumers are doing to stay young

U.S. Advertisers of the Month 2026

Brand health tracking
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[US webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[US webinar] America’s favorite restaurant brands: Who’s winning in 2026?

How sustainability policies impact Americans' purchase behavior

How often Americans buy food and drinks at: Outdoor markets

Brands

  1. 1.Band-Aid82%
  2. 2.Heinz Ketchup82%
  3. 3.M&M's81%
  4. 4.Kit Kat80%
  5. 5.Lysol80%

Nike

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About how often do you drink milk or milk alternatives?

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Have cryptocurrencies gained mass market trust in the U.S.?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Consumer banks & financial service providers

  1. 1.Visa69%
  2. 2.MasterCard63%
  3. 3.Chase49%
  4. 4.Capital One47%
  5. 5.American Express46%

Elon Musk

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As far as you know, is the sitting U.S. president's signature currently printed on new U.S. currency?

Brand health tracking
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‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Rap & hip-hop music artists

  1. 1.Eminem57%
  2. 2.Ice Cube54%
  3. 3.Beastie Boys51%
  4. 4.LL Cool J49%
  5. 5.Salt-N-Pepa47%

Olympics

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Do you have a favorable or an unfavorable opinion of Pam Bondi?

Brand health tracking
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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Drug brands

  1. 1.Band-Aid82%
  2. 2.Neosporin70%
  3. 3.Advil66%
  4. 4.Benadryl65%
  5. 5.Tylenol65%

Do you think greenhouse gas emissions threaten human life and well being?

Brand health tracking
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Democrats are starting to like congressional Democrats again

Men and Republicans are more likely to take hawkish positions when they come with the label 'hawk'

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

  1. 1.Albert Einstein82%
  2. 2.Abraham Lincoln79%
  3. 3.Rosa Parks79%
  4. 4.Martin Luther King, Jr.74%
  5. 5.Benjamin Franklin74%

Donald Trump

entity image

In your opinion, does the United States imprison...?

Brand health tracking
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Are humans monogamous by nature? Here’s what Americans think

Which proverbs do Americans find wise?

How many hours do Americans sleep at night

Social activities

  1. 1.Listening to music89%
  2. 2.Spending time with family81%
  3. 3.Watching movies80%
  4. 4.Spending time with friends80%
  5. 5.Visiting museums78%

Transportation Security Administration (TSA)

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How serious a problem is unemployment in the U.S.?

Brand health tracking
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Has Olympic gold translated into gains for the NHL?

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

The ad plays that paid off on Super Bowl Sunday 2026

[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?

Contemporary sports personalities

  1. 1.John Cena55%
  2. 2.Simone Biles54%
  3. 3.LeBron James46%
  4. 4.Venus Williams46%
  5. 5.Stephen Curry46%

Kansas City Chiefs

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Which of the following parts of this year's Super Bowl broadcast did you enjoy the most?

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Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

[US-recording] From smart homes to smartphones: The tech brands Americans love

Phone models

  1. 1.Apple iPhone 1552%
  2. 2.Apple iPhone 1650%
  3. 3.Samsung Galaxy S2549%
  4. 4.Apple iPhone 16 Pro49%
  5. 5.Samsung Galaxy S25 Plus48%

Amazon

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Do you think that the effects of AI on society will be...?

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Boomers are still shaping travel demand — here’s how

Sport tourism: Measuring fan appetite report

Vacations days taken - past month

Where Americans stay on vacation

Hotel brands

  1. 1.Hilton58%
  2. 2.Marriott57%
  3. 3.Holiday Inn56%
  4. 4.Courtyard by Marriott55%
  5. 5.Holiday Inn Express51%

New York City, NY

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As far as you know, have the people who have participated in recent protests against ICE actions in Minnesota been...?

Brand health tracking
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