The platform that powers your go-to-market

Manual Monitoring Wastes Time

You're checking Reddit, X, and LinkedIn manually—or missing conversations entirely while competitors engage your prospects.

Monitoring Tools Don't Qualify Leads

Brand24 and Mention show you mentions, but can't tell you if it's a $50M company or a student project. You still need LinkedIn Sales Navigator and manual research.

Cold Outreach Is Getting Harder

Apollo and ZoomInfo give you contact lists, but everyone's tired of cold emails. You need inbound signals—people already discussing their pain points.

Manual process

With Hazelbase

Real-time monitoring

Contact enrichment

Inbound signal detection

AI reply generation

Relevance scoring

Complete workflow

Keyword Monitors

Set up unlimited keyword tracking with smart filtering. Configure whole-word matching, URL patterns, and custom notification rules. Coverage across Reddit, X/Twitter, and LinkedIn.

Relevance Scoring

AI scores every match from 0-100 based on your custom criteria. Define what makes a conversation high-quality for your organization—company size, pain point relevance, decision-maker level, or any other factors.

B2B Data Enrichment

Matches are enriched with company firmographics (size, revenue, funding, tech stack), contact information (email, phone, LinkedIn), and employment history. Access comprehensive B2B data beyond just matches.

AI Reply Generation

Generate platform-optimized responses in your brand voice. Each platform has unique best practices—Reddit values authentic conversation, LinkedIn rewards professional insight, X demands brevity.

Webhook & Email Alerts

Get instant notifications when high-value matches appear. Configure alerts based on relevance scores and custom criteria to never miss an opportunity.

Developer API

RESTful API for custom integrations. Cursor-based pagination, comprehensive endpoints for people data, company data, keyword monitors, and AI generation.

Sales Teams

"We monitor Reddit discussions where prospects ask for tool recommendations. Hazelbase shows us the conversation, enriches the contact with company size and revenue, then drafts a helpful reply. We've added $120K to pipeline from Reddit alone."

Average 45% increase in qualified leads

Marketing Teams

"Tracking competitor mentions and industry trends across social platforms. When someone complains about our competitor, we engage authentically—not with a sales pitch, but by sharing genuinely helpful resources. Brand awareness is up 45% in our target segment."

2x inbound demo requests

Agencies

"Managing social selling for 8 B2B clients. Hazelbase's API lets us automate monitoring and qualification, while AI drafts speed up our response time. We're engaging 10x more conversations without adding headcount."

10x more conversations engaged per client

How is this different from setting up Google Alerts or manual monitoring?

Google Alerts don't cover Reddit or X effectively, and they can't tell you if the person discussing their problem works at a $50M company or is a solo freelancer. Hazelbase enriches matches with B2B data and scores relevance automatically—saving 2-3 hours of research per lead.

Do I need to configure keywords manually, or can Hazelbase do this automatically?

Just provide your website URL. Our AI analyzes your offering and recommends keywords, competitor terms, and pain points to monitor. You can customize or override these recommendations anytime.

What does "unlimited" monitoring actually mean? Are there caps?

Unlimited keyword monitors means no limit on how many keywords you track. Match limits (how many results we process) and platforms vary by plan.

Can the AI actually write good replies, or will it sound robotic?

Our AI is fine-tuned for each platform and continuously improves by tracking engagement performance. It learns which strategies work on Reddit (conversational, helpful) vs LinkedIn (professional, insightful) vs X (brief, punchy). You always review and edit before sending—think of it as a skilled first draft, not autopilot.

How does AI scoring work? Can I customize it?

Yes. Define your scoring criteria in plain language: "Score higher if company has 50-500 employees and author mentions 'lead generation.'" The AI applies your instructions to every match and explains the score. Update your criteria anytime as your ICP evolves.

What if I need data beyond just keyword matches?

Hazelbase includes comprehensive B2B data access. Search people by email/LinkedIn URL, search companies by domain/name/revenue, and enrich existing records. Full API access included.