The future of advertising and cinema is under threat, and what happens next feels inevitable.

21 min read Original article ↗

This newsletter is supported by our friends at Metricool. They’re organising a social media summit that’s free, virtual, and unfiltered, just like this newsletter.

Brand & Advertising coverage from 22.11 — 05.12.2025, with a new section covering the ongoing Christmas season.

The Social Juice+ (more of what matters)

In partnership with Metricool

I’ll be honest with you. When Metricool first reached out to me about this free event, I was a bit hesitant. I’ve used their social media tool for years and it’s amazing. But you know, they always did the work quietly, and you didn’t hear much about the cool events. But man, was I wrong. The speakers at their events are some of the coolest and most insightful people I know.

Our frequent collaborator on Instagram, Dakota Rae Lowe, VP of Social Strategy at Edelman, is giving a talk about Decoding Internet Lore to Create Brand Meaning.

Alex Frolov, CEO of HypeAuditor, is giving a talk about data-driven creator marketing. If you work in influencer marketing and know some gossip, you know HypeAuditor is basically the Cloudflare of this industry. Pretty much everything runs through it.

Sara Di Costanzo, Sr Strategic Partnerships Manager, Platform and Agency at Pinterest, will talk about the Pinterest Predicts Report 2026. I don’t need to convince you on this one. I know my analytics, and everyone loves that report. A talk about it is already a win.

These three guests are absolute bangers, but the rest of the speakers list is also stacked: Matt Navarra, Olivia Mae Hanlon, Mark Erickson, Brock Johnson, Arielle Berlinsky, Tomas Loucky, Latasha James, and Xandrina Allday.

Now, they didn’t even need to pay me to tell you this because I always share Metricool’s social media studies whenever they come out. You can catch a first look at the new one by joining this free event. Every session will have a live Q&A at the end so there will be multiple opportunities for attendees to ask questions.

Date: December 10, 2025 • Time: 9 AM EST • Format: Free, virtual

Register for the Unfiltered event at no cost and join us live.

Water-filled movie billboard makes a splash for Percy Jackson | Famous  Campaigns
The Simpsons back NZ’s biggest dog rehoming in Greyhounds as Pets’ new campaign via Special NZ
  • Columbia Sportswear challenges flat-earthers as part of bolder marketing revamp.

  • Clash Royale unleashes multi-studio film.

  • The Best Work You May Never See: Icelandair claims Iceland is real and not AI-generated.

  • LEGO is letting fans build a full-size World Cup trophy – and we’re already clearing shelf space.

  • Solitaire Clash recounts the card game’s (fake) history in theatrical spots.

  • Williams-Sonoma sues Quince over sales of ‘dupe’ products.

  • Driving licences literally go up in smoke in Danish Road Safety Council’s anti-drug driving campaign.

  • Ulta, Best Buy and Adidas dominate AI holiday shopping mentions.

  • L.A. Dodger Freddie Freeman whiffs in Ryan Reynolds’ latest SickKids appeal.

  • Kim Kardashian’s mirrored “Kimmandments” monoliths are now on display at the Oculus, offering a two-day preview of her new MasterClass.

Christmas & Holiday Campaigns
  • New campaign from Re-turn show us the right way to do Christmas.

  • With its biggest film yet, O Boticario launches short about family bullying in Christmas campaign.

  • Airalo launches new winter holiday campaign “Wish We’d Packed The Internet.”

  • The Salvation Army’s holiday giving campaign features two spots: “Give With Joy” and “Joy To The World.”

  • Earl E. Bird glides into Christmas 2026 with park Christmas savings.

  • Publicis Conseil, Orange deliver a playful holiday campaign.

  • It’s Merry Chaos in Walgreens’ holiday campaign from Leo.

  • St Lukes launches moving Christmas campaign for Tasmanians via The Pangea Agency.

  • Allegro’s new campaign is a story about the most important thing a parent can give their child for Christmas; their time.

  • Tesco gets into the Christmas spirit with Major OOH drive.

  • Andy Murray appears in a shop window to celebrate Walker’s Shortbread offerings this Christmas.

  • Zalando’s Christmas spots answer universal ‘What to Wear’ question.

  • The Newtons Laboratory & Piraeus Visa Cards: What if Santa was eliminated from Christmas?

  • ICYMI: Uber explores the reality of holiday rides through “Close”: between conflict, nostalgia, and coming home.

  • Lorraine Kelly and her daughter give a glimpse into how EE helps their festive plans.

  • Save the Children tells us what really matters this Christmas in first Campaign from Ace of Hearts.

  • Publix gives Christmas babies their moment in new “Merry Birthday” holiday campaign.

  • Sobeys brings back ‘Star of Christmas’ for Atlantic Canada holiday campaign.

🎄 The Case for Christmas

A poll of 973 adults by The Harris Poll shows 71% of adults say it’s important that the supermarkets they shop with make a Christmas ad that makes them feel good about the brand.

LoopMe: When viewers engage with a festive campaign, 53% say they liked or loved the advertising. Among viewers, 34% described the creative as “heart-warming” and 17% as “nostalgic,” with 39% identifying “family and connection” as the main theme.

Consumers who definitely look forward to festive campaigns show 24% increased shopping intent compared to 10% among those who don’t look forward to them, and 13% overall

Quad: 76% of Americans say going to stores feels like a holiday ritual. 66% say that some of their favorite gifts have come from unexpected in-store discoveries, a figure that rises to 71% among Gen Z.

👺 Report Break: Australian Gen Z’s world is defined by constant exposure to content, yet exposure does not equal connection. 81% say they hate ads and 60% find them intrusive. What’s interesting is that only 28% of young people want fewer ads overall – so it’s not the presence of branded content that’s leading to hate, rather the type of content they’re being served.

  • Maybelline unwraps holiday mystery with ‘Maybe This Christmas’ microdrama.

  • Sephora Canada turns wishlists into billboards.

    • Olive Young beat Sephora in Korea. Now it’s coming to the US.

  • Carolina Herrera’s La Bomba takes flight in London with 3D outdoor campaign.

  • Tarte Cosmetics rolls out hologram invite for beauty campaign.

  • Celeste Barber encourages Aussies to ‘Get Your BOOIE On’ at Woolies in new spot.

  • L’Occitane transforms iconic yellow boxes into beacons of festive magic.

  • Taylor Momsen revisits her iconic childhood role, wearing MAC to reimagine “Where Are You Christmas?” 25 years later.

  • Mielle, a P&G brand, makes the roster as first official textured-hair care partner of the NFL.

  • Rare Beauty announces launch of “Feel Seen” collection on Dec 7.

  • Justin and Hailey Bieber share loved-up photos as they tease Rhode x SKYLARK collaboration: ‘That’s My Best Friend.’

  • LVMH Luxury Ventures acquires minority stake in BDK Parfums.

  • Drumstick taps road-trip nostalgia for new Road Trippers range.

  • Ritter Sport Group acquires Colorado chocolate manufacturer.

  • Brooks Nader looks stylish as always in a festive bra top paired with matching PJs for her new ad campaign for Poppi.

  • Quality Street awards ‘British Icon’ status to six viral stars.

  • Cutwater turns first bites into family friendly swears for Sweet Loren’s.

  • Quick-Eze says ‘Jalape-Noooo’ to heartburn in new campaign.

  • Pepsi Germany and Essence woo? female Gen Z with lip gloss.

    • Pepsi UK campaign to unveil Christmas flavours.

    • PepsiCo deepens F1 push with multi-brand Mercedes partnership.

  • Lindt taps matcha trend with Tokyo-Style chocolate bar.

  • Inside RC Cola’s comeback campaign.

    • Coke Studio launches music video with Peking Duk, Kita Alexander, and BINI.

  • Rebel Bakehouse launches new look and brand in NZ.

Beefeater branding NB Studio
IKEA shows Kiwis what’s coming with interactive IKEA pop-up experiences via Havas Host
  • Macy’s posts strongest sales growth in 13 quarters; raises guidance.

  • Sainsbury’s Nectar points now available on Deliveroo orders.

  • Aldi opening 3 Florida stores Thursday, 12 more announced for December.

  • White Castle channels the holiday spirit with new ‘White Elephant’ gifts.

  • Domino’s Pizza GameBreak ad delivers 31% increase in brand consideration.

  • Chick-fil-A is adjusting its licensed location strategy.

  • Inside Anthropologie as beautiful new store opens in Manchester.

  • Papa Johns refranchising, Wingstop growth, Round Table Pizza lawsuit.

  • The Newtons Laboratory & Panos Mylonas campaign to stop new ekklisakia.

    • “Ekklisakia” (“little churches” in Greek) are the small roadside shrines raised in memory of those who lost their lives in fatal crashes.

  • Amnesty International goes beyond the typical to tell stories of freedom.

  • Clearly Canadian makes a star-powered return with first ad campaign in decades.

  • ICYM: Brick Lane turns yellow to mark new Wicked film.

  • Eurostar launches Unexpected Tickets, a targeted and playful campaign designed to put spontaneity back at the heart of travel.

  • Ibis targets Gen Z with travel miniseries.

  • FCB London launches new THINK! campaign warning of drug-driving dangers.

    • NZTA Waka Kotahi calls time on drink driving excuses in ‘Booze Maths’ campaign via FCB NZ.

  • Il Makiage parent Oddity takes aim at Hims with new telehealth skincare platform Methodiq.

  • Fiji Airways unveils new brand sound anthem, celebrating over a decade since it’s rebrand.

  • Brand USA funding could be restored by Congress.

    • After Brand USA received a dramatic funding cut earlier this year, a bipartisan group of lawmakers is working to boost funding — at least for the next two years.

  • Delta Airlines spotlights global destinations through the eyes of a local.

TBWA\NZ lands Haier account across ANZ and launches first Australian Open campaign
  • Honda Australia names Special, Zenith and Burson to lead new integrated agency village.

  • Allwyn searches for social and influencer agency.

  • Virgin Active appoints Connected Media as lead media agency for Australia.

  • Audible reviews EMEA social account.

  • North appoints Emotive as creative agency.

  • Mr Wolf wins Wealth Maximiser creative account.

  • Adelaide Economic Development Agency appoints NATION to create Adelaide’s new city brand.

  • Goodwood Revival taps ARK Agency to elevate its creative vision.

  • Pablo wins Aldi Ireland creative account.

  • ABN Group appoints Howatson+Company as creative agency of record.

  • Enigma wins Australian Pork media pitch.

  • Verisure wheels in Bicycle London for £13m spend.

  • Land O’Frost taps MissionOne for media AOR duties.

  • ESPN/Disney wins UnLtd’s Big Kahuna surf event.

  • Aaron’s Company names Truth Marketing + Media AOR.

  • Havas Media retains Dreams media account.

  • Midas appoints Where Eagles Dare AOR.

  • Serviceplan Group with Phrenos win European Commission’s flagship 360° communication campaigns contract.

  • Stihl names The Martin Agency Creative AOR.

  • PrettyGreen named Consumer PR Agency for Bensons for Beds.

Back on Sunday. Until then…

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