The creator economy is growing rapidly, currently valued at over $250 billion and projected to reach around $480 billion by 2027. However, many creators, particularly in emerging markets, still face challenges in earning fairly, controlling their content, and collaborating without losing visibility.
London- and New York-based Luupli believes the current system is broken. The UK-founded social platform has opened its institutional seed round after previously raising $600,000 in pre-seed funding from angel investors, friends, and family.
Since then, Luupli has logged 42,000 lifetime installs during beta, all without paid marketing or celebrity endorsements. The app currently has a 5.0-star rating on Apple’s App Store and a 4.6-star rating on Google Play.
As a part of the funding round, it is now inviting a limited number of institutional investors to participate in its global seed round.
More than $1M in non-dilutive support
Beyond equity funding, Luupli has secured more than $1 million in aggregated cloud and software credits through startup programs, including Nvidia Inception, Google for Startups, Microsoft for Startups, GitHub, Mixpanel, and Founderpass.
This non-dilutive support allows the company to scale product development without giving up additional equity, an important lever at the seed stage.
Co‑founded by Degraft Osei Kwame Jnr (CEO), Sid Pednekar (Chief People Officer) and Cletus Osei‑Kwame (Chief Product Officer), Luupli is a new social network that aims to change the way creators interact.
Instead of competing for attention, it lets creators collaborate using a feature called “Luups.” In Accra, Ghana, creators are already using Luups to make collaborative micro-dramas.
The platform is also working on an AI tool and a music generator to enable easy, royalty-free production while preserving creators’ rights.
Additionally, Luupli has set up a payment system to help creators in emerging markets, making it easier for them to receive money without the usual hassles.
“The fact that angels, friends and family invested in Luupli before we had traction speaks volumes about the belief in our mission,” said Degraft Osei Kwame Jnr, Co‑founder & CEO. “We’re building a platform where collaboration—not competition—drives discovery and income. We invite investors to help us democratise the creator economy for the $480‑billion market ahead.”