Subvert — The Collectively Owned Music Marketplace

3 min read Original article ↗

A music platform owned and controlled by its community.

Join ... artists, ... labels, and ... supporters in collectively owning and shaping Subvert.
Our alpha platform is now live for members-only testing.

Introducing: Plan for the Artist-Owned Internet

Corporate acquisitions threaten independent music. It's time for a new model - one we collectively own and control.

Our zine outlines how we'll turn the vision of an artist-owned platform into a reality.

Get your copy today to join us as a Founding Member.

JOIN AND RECEIVE:

Limited Edition Physical Zine

Receive a limited physical copy of this publication and a membership certificate

Subvert Co-op Membership

Subvert is a cooperative, collectively owned by its members

Founding Member Status

Achieve a special status within the Subvert Co-op as a Founding Member

BECOME A FOUNDING MEMBER:

Musicians & Labels

 FREE

Founding Artist or Label Membership in the Subvert Co-op

JOIN AND CLAIM ZINE

BENEFITS:

Physical zine
Free worldwide shipping [Supporters]
Founding Membership in the Subvert Co-op
Access to our members only forum
Co-ownership of Subvert
Unique member number
Membership certificate
Ability to influence platform policies and features

“Subvert goes beyond hopetimism with a meticulously built, actionable framework. Very exciting!”

Alex Durlak
Label Member
Idée Fixe Records

“Subvert's new model of collective ownership could shatter the music industry's outdated hierarchy.”

Lindsey Mills
Artist Member
Surfer Blood

“Ownership is the fundamental tension in platforms and marketplaces. It's exciting to see Subvert address this head-on with a thoughtfully designed structure.”

Charles Broskowski
Supporter Member
Founder, Are.na

“Artists and labels have succumbed to a hopelessness in the clenches of tech’s strong-arm. Subvert is a step forward to fight this default.”

Matt Werth
Label Member
RVNG Intl.

LEARN:

Bandcamp's back-to-back acquisitions—first by Epic Games in 2022, then by Songtradr in 2023—have its community feeling betrayed and concerned about the platform they once relied on. Bandcamp's trajectory illustrates a depressing reality of the contemporary internet: platforms position themselves as artist-friendly alternatives, only to seemingly abandon their core values and community.

It's time for a new model - one we collectively own and control.

A cooperative, or co-op, is a business owned and democratically controlled by its members. Subvert is owned by its membership base of artists, labels, supporters, and workers.

We're in private testing now and will be opening our doors gradually through a phased approach this year. Founding members get early access. Read more here.

Yes. Enter your email to receive a digital version of the zine and agree to join our newsletter list.

No, there is no personal financial liability associated with being a co-op member of Subvert. Your liability is limited to your membership contribution.

We require minimal information: your name, a valid email address, and your mailing address. This is necessary for maintaining membership records and communications.

Not at all. Joining Subvert doesn't limit your ability to use other platforms.

No.

Subvert — The Collectively Owned Music Marketplace

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