EXPERIENCES EXPERIENCES EXPERIENCES DESIGNING PEOPLE LOVE
...and how to dump your clients
@moore @moore @moore
the eye the eye the eye o o o o
o o o o o o o o o o o o
o o o o o o o o o o
o o o o o o o o o o o o o o o o o o o o o o the eye the eye the eye
"A head start means you're paving the way for your
competitors. And that's a noble but not very profitable thing to do." Boris Veldhuijzen van Zanten
design design design the overt, thoughtful development of the interaction
points between you and your customer
beyond pixels beyond pixels
buttons • pixels • color • interface design design design
smell • support • wait line • audible touch •
words • tone • personality performance • emails • details buttons • pixels • color • interface shape • reliability • expectations quality • taste • values • team design design design
“Design is not just limited to this thing with buttons.
This idea expands to designing all the interactions people have with the products that create (or destroy) the relationships people have with your company.” robert brunner
smell smell
visual visual
staff staff
taste taste
detail detail
genius genius genius helping people show off their
fresh designs phase one
themes themes themes 17
emails emails emails 31000+
updates updates updates 148
aesthetics one
aesthetics one tools two
aesthetics one tools two knowledge three
the team the team the team Jess Brown • Kristen
Moore Meg Lewis • Nick Jones Nick de Jardine • Regina Casaleggio Goran Bajazetov • Bran Cirkovik
the team the team the team You
the journey The Journey the journey the journey
o o o o o o the journey The Journey
the journey the journey » The beginning
o o o o o o o the journey The
Journey the journey the journey » The beginning » freelance
o o o o o o o o the journey
The Journey the journey the journey » The beginning » freelance » 2Advanced
o o o o o o o o the journey
The Journey the journey the journey » The beginning » freelance » 2Advanced
“Jack of all trades, master of none...”
“Jack of all trades, master of none. Certainly better than
master of one”
open door open door open door open door
empathy empathy empathy empathy
o o o o o o o o o the
journey The Journey the journey the journey » The beginning » freelance » 2Advanced » New Ezra
volcom • ufc • microsoft picnik • google • bing
armor games • warner bros paramount • state farm
family family family family clients clients clients clients vs
gut churn
JUMP JUMP
o o o o o o o o o o
the journey The Journey the journey the journey » The beginning » freelance » 2Advanced » New Ezra » Style Hatch
HUMBLE IDEA
HUMBLE IDEA o oo o o o o o o
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
The biggest challenge we face is not a lack of
inspiration, but pushing an idea forward through the glut of inspiration.
idea idea action action
factory factory factory
time time time I simply do not have enough
fear
present Present present Learn to be
“In our attempt to truly connect with everything that is
happening now we have surrendered our own ability to be present.” scott belsky
conviction conviction conviction
EXPERIENCES EXPERIENCES EXPERIENCES design PEOPLE LOVE
beyond pixels beyond pixels
hero
service service details details purpose purpose
Customer service is one of the purest forms of branding.
[email protected] [email protected] [email protected] branding opportunity
service service service » set expectation
service service service » set expectation » reply quick
wrestling sharks with our bare hands
service service service » set expectation » reply quick »
be personable » above & beyond
service service service » set expectation » reply quick »
be personable » above & beyond » proactive
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“Software engineers and designers are often divorced from the consequences
of their actions.” Kevin Hale
details details
inside stitching inside stitching
Details are good for the creator’s soul.
service service details details
purpose purpose
my purpose my purpose my purpose » give back
five percent
my purpose my purpose my purpose » give back »
value family
my purpose my purpose my purpose » give back »
value family » brilliant team
my purpose my purpose my purpose » give back »
value family » brilliant team » creative freedom