Get the data
Our audience research software shows your customers:
- Preferred Social Networks
- Demographics
- Search & AI tool usage
- Website visitation
- Search keywords
- Media consumption
- Reddit subscriptions
- Social accounts followed
- Topics of interest
Take Action
Apply audience data to real marketing problems: copy, content, positioning, outreach, media plans, strategy briefs, all of it.
What Customers Are Saying
“The cool thing about this product is that there is no extra B.S., it does what it does, and very well.”
Mersudin Forbes
Co-founder, Agentchecker.ai
“It’s one thing to go into a pitch and say, ‘Here’s where I think we should be spending more effort/money/focus/time,’ but actually being able to say ‘here’s where we know your audience is,’ is such an awesome boost in confidence and trust as someone on the presenting side.”
Mike Pedro
Head of Marketing, Magnatag
“This is the secret weapon in digital marketing that too few people know about. Honestly, it kind of feels like cheating… but it’s cheating with a good outcome because you’ll be better at reaching the right audience with the right message on the right platforms.”
Robert Carnes
Director of Communications, Whitefield Academy
“How the HELL did you find such a bang-on data source for such a niche topic? This is GORGEOUS and we need it in our lives.”
Hannah Craig
Head of PR & Social, Impression
Key Features
See who and what your audience trusts.
Surface the websites, podcasts, YouTube channels, and social accounts your audience engages with far more than average, ranked by affinity so you know exactly where to show up.
Know exactly what they search for.
See the words and phrases your audience types into Google and Bing, so you can build content and SEO strategies around the searches that actually matter to them.
Find where your audience really spends time.
Compare how much your audience uses each social network versus the average person, and focus your social strategy on the platforms where they are most active.
Discover the AI tools your audience uses.
Identify the AI tools and platforms your audience engages with, helping you tailor your marketing and outreach strategies effectively.
Turn raw data into sharable demographics.
Roll demographics, interests, and behaviors into clear, shareable personas your whole team can rally around when planning campaigns and creative.
Know your audience. Then act on it.
Take Action turns your SparkToro insights into ready-to-use marketing tasks, from headline ideas to positioning frameworks, so you can move from research to execution in seconds.
How SparkToro Works
The Value of SparkToro
What you'll get
How to use it
High affinity websites and influential sources
Invest in the right channels & sources of influence
Demographics: age, gender, job titles, skills, and more
Build smarter personas and more-targeted campaigns
Keywords your audience searches for in Google/Bing
Get a competitive advantage for SEO & content marketing
Social networks your audience uses
Optimize your social media strategy & activities
YouTube channels, podcasts, & subreddits
Target ads, pitch partnerships, earn guest spots, & more