Last updated: 24 July 2025
Applies to: snapmatch.com and the Snapmatch iOS & Android apps (bundle/package ID com.snapmatchgame).
Publisher & data controller: Daniel Tait, United Kingdom.
Contact: [email protected] · 71‑75 Shelton Street, London WC2H 9JQ, UK
1. What information we collect & why
Device & usage data. We collect IP address, browser/OS type, screen size, language, in‑game events and session length via Google Analytics 4 with IP‑anonymisation. Legal basis: legitimate interest—understanding aggregate traffic and improving the Service.
Approximate location. Country and city are inferred by Google Analytics from your IP address. Legal basis: legitimate interest—analytics and fraud prevention.
Gameplay data. Scores and level progress remain on your device and are not transmitted to our servers.
User‑generated images. Custom skin images are stored only on your device and are not transmitted to our servers. Legal basis: not applicable—data remain local.
Account identifiers. We do not collect account identifiers such as email or social‑login IDs.
Payment & purchase data. The game currently contains no in‑app purchases or ads, so no payment data is collected.
We do not collect any special‑category (“sensitive”) personal data.
2. Cookies & similar technologies
Snapmatch sets no first‑party cookies. Google Analytics may set anonymised first‑party cookies such as _ga to measure visitation. You can opt out via Google’s browser add‑on or by blocking cookies in your browser.
3. How we share data
We share data only with service providers needed to operate Snapmatch: Google LLC (analytics) and Cloudflare, Inc. (hosting). Both rely on EU Standard Contractual Clauses for international transfers. We do not sell or rent personal data.
4. International transfers
Data may be processed in the United States and other countries with safeguards provided by Cloudflare and Google’s Standard Contractual Clauses.
5. Retention
Analytics data are retained for 14 months (Google Analytics default). User‑generated images remain solely on your device; uninstalling the app deletes them. We hold no copy.
6. Your rights (UK GDPR / EU GDPR)
You can request access, correction, deletion, restriction, objection, and data portability by emailing [email protected]. You may lodge complaints with the UK ICO.
7. Children’s privacy
Snapmatch is not directed to children under 13 and we do not knowingly collect data from them. If you believe a child under 13 has provided personal data, contact us and we will delete it.
8. Changes to this policy
We may update this notice. We will post the new version and change the “Last updated” date. Material changes will be announced in‑app or on the website.