Welcome to the Age of Travel Slop
Travel Slop, AI-generated info and itineraries rooted more in fiction than fact, risk real reputational harm for travel brands and platforms — particularly those mistaking “'good enough'” content for strategy.
The Live Tourism Events That Will Shape 2026
There’s no Taylor Swift Eras Tour in 2026, and the future of consumer spending remains murky. That doesn't mean the travel industry is any less excited about live tourism.
Oyo-Parent Prism Files for IPO, Seeks $7+ Billion Valuation
Prism filed for an IPO barely a few hours before 2026. After years of missed windows and pulled papers, the December 31 confidential filing keeps the promise alive while buying time on everything else.
Ask Skift’s Most Popular Questions for 2025
We have answers to some of Ask Skift's most popular questions in 2025, including how travel brands use TikTok and the latest trends in hotel loyalty programs.
Skift Meetings launch
Cvent to Buy Webinar Platform ON24 in $400 Million All-Cash Deal
Cvent continues to drive event tech consolidation. Its second December acquisition sees it take over a webinar platform with a notable list of enterprise clients.
Skift Meetings launch
Dates to Avoid for Events in 2027
Timing can make or break your event. If there is a conflict with holidays, cultural observances, or seasonal breaks, attendance, engagement, and overall success may be affected. Use this 2027 guide to plan strategically and maximize your event’s impact.
Skift Meetings launch
Key Deals of the Year: 2025 M&A Roundup
A surge of strategic acquisitions reshaped the meetings and events industry in 2025, as private equity and global operators sought scale and specialization amid economic and geopolitical uncertainty.
Skift Meetings launch
U.S. Convention Centers Undergoing Major Transformations in 2026
2026 is shaping up to be a milestone year for U.S. convention centers. Cities across the country are completing multi-million-dollar renovations and expansions to meet rising planner expectations, offer flexible event spaces, and compete for large-scale conventions.
Q&A: Why Travel Needs a New Platform Built for an Open Ecosystem
Travel’s reliance on legacy infrastructure continues to shape the ceiling for innovation. OnArrival aims to lower that barrier with an open-access platform that gives consumer brands a faster path to launching and scaling travel products.
OnArrival + Skift |
Sponsored
Executive Q&A: Inside American’s Push to Make Travel More Seamless
Air travel has entered a new era, and airlines are redesigning the travel experience from the ground up. For American Airlines, this means leveraging AI, automation, and real-time data to deliver smarter discovery, greater transparency in choice, reduced friction, and enhanced customer care.
American Airlines + Skift |
Sponsored
U.S. Travel 2025: Who Came, Who Stayed Away — and Which States Lost
Total overseas visitation to the U.S. fell in 2025, but some states are faring better than others.
4 Shocks That Broke India’s Travel Momentum
While the depreciating rupee pressured costs and outbound demand, it was a cascade of geopolitical and operational shocks that truly tested Indian travel companies.