The email platform you own
One click installs the whole platform into your own AWS account.
Pay $99 once, then just Amazon's sending rate of about $0.10 per 1,000 emails.
Seeded with demo data. Your install starts empty and fills up with your own sending.
How it works
No terminal, no YAML, no AWS expertise. If you can click a button, you can do this. Watch the whole thing:
The installer stack is six readable CloudFormation resources. Audit it before you click. Your credentials never leave your account.
The editor
Slash commands, a live preview, and a drop-to-HTML escape hatch. The same composer everywhere, so you learn it once. Watch it work:
Every surface shares one editor. Format with the toolbar, or press / and keep typing. Nothing to relearn as you move between campaigns, templates, and the inbox.
What's in the box
Campaigns, audience, templates, API, analytics, and on Premium, a real team inbox. Every surface a business needs to run email, deployed together in one install. Watch it run:
Also in the box:Unlimited sending domainsScheduled sendingSuppression list managerTest sendsCSV importDark mode
Why own instead of rent
Three risks you carry on other email platforms, and what changes when you own yours.
The honest comparison
Drag the slider to your monthly send. The chart uses published prices from Mailchimp, Resend, Mailgun, and Amazon SES.
Published pricing as of July 2026. sendbunny is raw Amazon SES at $0.10 per 1,000 emails, billed directly by AWS with no sendbunny markup. Resend and Mailgun price by emails sent and are free under 3,000 a month; Mailgun adds metered overage above its plan limits. Mailchimp bills by contacts, shown here at the smallest plan able to send that volume under its 12x monthly limit, so real-world Mailchimp cost is usually higher. Above each provider's published tiers (roughly 1.2 to 2.5 million emails a month) pricing becomes a custom enterprise quote, while sendbunny stays at the flat SES rate. Figures exclude add-ons like dedicated IPs.
Stay current
When we release a new version, a banner appears in your dashboard. One click re-runs the installer inside your AWS account, backend first and dashboard swap last, so a failed update can never take your platform down. No console, no commands, no AWS knowledge.
Let the updates subscription lapse? Your platform keeps running forever. You simply stop receiving new features until you renew.
Pricing
Buy once and the platform is yours, deployed on your own AWS. Add a yearly maintenance plan to keep getting updates, bug fixes, and new features.
One-time only+ Yearly maintenanceRecommended
+$49/year maintenance
Updates, bug fixes, and new Basic features
Billed $99 now + $49/year
+$99/year maintenance
Updates, bug fixes, and new Premium features
Billed $199 now + $99/year
What happens without a maintenance plan?
You own the version you deployed, forever. It keeps working as long as your AWS account is active. You just won't receive future bug fixes, security patches, or new features unless you add or renew the yearly maintenance subscription at any time.
From checkout to sending in about ten minutes. Watch the install
Prices in USD. AWS usage (≈ $0.10 per 1,000 emails) is billed directly by Amazon. Yearly maintenance renews automatically; cancel anytime.
FAQ
Straight answers to the questions worth asking before you check out.
No. You click one pre-filled button in the AWS console, “Create stack”, and the installer does the rest. Updates are a single click inside your app. You never touch a terminal or write configuration.
An AWS account (free to create at aws.amazon.com) and about ten minutes. A custom sending domain is recommended, and the app walks you through connecting it.
You pay AWS directly for what you use: roughly $0.10 per 1,000 emails via Amazon SES, plus a few cents of serverless infrastructure at higher volumes. If you send nothing, you pay essentially nothing. There are no sendbunny fees on top.
No. sendbunny installs alongside your existing infrastructure as its own stack, and a hard product rule says it never modifies, takes over, or deletes anything it didn't create. Where AWS has account-wide settings (like inbound email rules), it detects what exists and coexists additively. It never replaces your configuration.
New AWS accounts start in the SES sandbox, which only delivers to verified addresses. The app shows your sandbox status and deep-links to the official AWS form for production access. AWS mostly just wants your website URL, and approval is a routine review. Until then you can set everything up and send tests to verified addresses.
Add your domain and the app generates the exact DNS records for authenticated sending: DKIM, SPF, and DMARC. If your DNS runs on Route 53 in the same account, one click applies them (skipping anything that would conflict with records you already have); otherwise copy them into your DNS provider. Status updates automatically once AWS verifies.
Yes. Export a CSV from your current tool and import it. Uploads process in the background, so large lists are fine, and re-imports enrich existing contacts instead of overwriting them.
Yes. Sending runs through Amazon SES, the same infrastructure Amazon uses for its own email, and everything around it is serverless and scales automatically. 10 emails a month or 100 million, it is the same install with no plan to upgrade and no server to resize. As your volume grows, AWS raises your SES sending limits on request, a routine approval.
Yes. Sign-in is invite-only: an admin invites teammates and assigns admin or member roles. Premium adds a shared team inbox the whole team can use, and every privileged change is recorded in an audit log.
Yes. Every install includes a REST API. Create a key in the dashboard (shown once, stored hashed, revocable anytime), then POST a from, to, subject, and body, or reference a stored template by alias and pass merge data. Suppression is enforced on this path too.
The fundamentals, on by default: authenticated sending with DKIM, SPF, and DMARC, RFC 8058 one-click unsubscribe on campaigns, automatic suppression of hard bounces and complaints, and a dashboard that tracks your bounce and complaint rates against AWS's thresholds so you see trouble early.
Because running a mail server was never the hard part. Reaching the inbox is, and that comes down to IP reputation. Gmail, Outlook, and Yahoo decide where your email lands largely from the sending IP's history, and cheap VPS addresses have been recycled through years of spam. Many sit on blocklists before you send a single email, so a $5 server feels free right up until every campaign lands in spam, unseen. Amazon SES is strict about who gets to send exactly so its IPs stay trusted, which is why your email actually arrives.
No. We never receive your credentials, and nothing in the product phones home with your data. During install and updates, the installer sends one-way progress notifications so your deploy page can show a status bar, and that's it. The install template is six readable CloudFormation resources you can audit before clicking.
Your platform keeps running as if nothing happened. It lives entirely in your AWS account and never depends on sendbunny's servers to send, show your dashboard, or store your data. The only thing that would stop arriving is updates.
Your platform keeps working, forever. The one-time purchase is a lifetime license. You just stop receiving one-click updates until you renew. Renewing later picks up right where you left off.
Nothing breaks. Updates deploy the backend first and swap the dashboard last, so if any earlier step fails, your current version stays live and campaigns that are mid-send keep sending.
It's the opposite of locked in: everything lives in DynamoDB tables and S3 buckets in your own AWS account. Export it with standard AWS tools whenever you like, or delete the whole stack and it's gone. We couldn't hold your data hostage if we wanted to.
Ten minutes from now it can be running in your AWS account: sending for pennies, scaling on its own, and answering to nobody but you.
One-time price · ~10-minute install · yours forever