You’ve read this many times, right?
Today you’re going to hear the truth.
Hopefully this will be worth your time.
Don’t listen to SEO gurus and influencers…
Some of you sent DMs telling me that outdoor videos were distracting and I understand your remarks. I might invest in creating a video studio with exceptional sound and video quality, but I’m simply too busy for now. For me, filming when I walk is the easiest and most efficient way to share my thoughts.
If you don’t want to watch the video, here’s the summary:
1. SEO never died… but many inaccurate definitions are obsolete. The only thing that died were poor definitions.
2. AI search impacts organic search, but most of the time, it is minimal. A few percent of organic traffic comes from AI answer engines such as ChatGPT, Perplexity, Gemini or Claude. That’s something, but that’s not enough to justify the hype.
3. SEO is so alive that senior SEO consultants face unprecedented demand! Because SEO has never been that complex, in 2025 the best SEO strategists are in extremely high demand.
4. Technical SEO has always been essential, and in the age of unsophisticated AI & LLM web crawlers, optimizing the rendering strategy of websites can have interesting benefits beyond the crawl budget.
Watch the video till the end if you are curious about the impact of rendering JavaScript…
As usual, you are welcome to disagree with everything I say in this video 🙂
© Feb 24, 2025 – Elie Berreby – Senior SEO Strategist