Introducing Maximize Conversions.
AI-powered ad serving designed to capture the most downloads
at a target CPA you set.
Over 850 million people
visit the App Store
every week.
High-impact ads
drive
discovery
of your app
throughout
the App Store.
Industry-leading
conversion rates
over 60%
for ads at the top of
search results.
Users are ready to act
—
95% of downloads
after an ad tap occur
within a minute.
ABOUT ADS ON THE APP STORE
App discovery starts here.
An unmatched experience.
For over a decade, the App Store has been the first place people go to find and download the apps they love. More than just a storefront, the global platform focuses on bringing people amazing experiences — and connecting brands and businesses with interested customers.
Opportunity at every turn.
Apple Ads lets you reach people in multiple places throughout their App Store journey. And repeat exposure can help drive higher returns. Most people say they’re more likely to check out apps that are highlighted across the App Store.4
AD PLACEMENTS
Keep your app top of mind.
Ads appear in a variety of carefully integrated placements throughout
the
App Store. Explore the ad options below to learn more about how
each helps
you grow brand awareness and increase app downloads.
Today Tab
The Today tab is where over half a billion weekly App Store visitors start their journey to discover new apps. Ads on the Today tab maximize app visibility when people first arrive. Each ad features your app name, icon, and subtitle, and uses a custom product page you set up in App Store Connect as the tap destination.
Search Tab
Search is the primary way people discover apps on the App Store — 70% of App Store visitors use search to discover apps.5 With a prominent ad at the top of the Search tab, you can capture their interest right when they begin their search.
Search Results
Almost 65% of downloads happen directly after a search.5 With an ad in relevant search results, you can reach people right after they search. And you can choose from two bidding strategies, a manual or conversion-maximizing option, then pick your own keywords or use the ones suggested. Ads are matched with people based on a direct signal of their intent — their search term — delivering an average conversion rate of over 60% for those at the top of search results.2
Product Pages
Reach people when they actively research apps. Your ad will appear to interested users who have scrolled to the bottom of product pages. Ads can run across all app categories, or you can refine the categories where they run.
Try ads on the App Store for free with
a 100 USD credit.* Get started
CAMPAIGN MANAGEMENT
Helpful technology for
hardworking campaigns.
Flexible creative options.
Tailor Today tab and search results ad creative with assets from specific custom product pages. Take people to those pages when they tap, and add deep links to important app content.
Automatically intelligent.
Increase your opportunities for conversions at a cost you set with our Maximize Conversions strategy. It simplifies search results campaign management — and helps drive downloads — with AI-powered bidding and matching. Or for more control, manually set and manage your keyword bids.
Price assurance.
Pay only when customers engage with your ad. With cost-per-tap (CPT) pricing, you decide the maximum amount you’re willing to pay for a tap, and can change the amount anytime.
CAMPAIGN MEASUREMENT
Insights for action.
Campaign results at-a-glance.
Quickly monitor key metrics, like impressions, installs, and average cost-per-acquisition, in campaign dashboards and data snapshots.
Personalized recommendations.
Improve your campaign performance with relevant keyword, bid, and daily budget suggestions. Put them into action with a simple click.
Powerful analytics.
Explore account-wide performance and visualize data with our analytics engine, Insights. Start fast with predefined reports.
AVAILABLE APIS
Comprehensive API solutions.
Campaign management.
Integrate directly or work with a third party to manage campaigns, add features, and pull reports programmatically.
Attribution.
Measure and attribute app downloads and redownloads resulting from your Apple Ads campaigns, using the Attribution API.
Start your first
campaign.
Apple Ads helps you drive
downloads with
flexible
ad
placement and campaign
management options.
Try it for
free with a 100 USD credit.*
Looking for the simplest way to run ads?
Stay in touch.
Keep up with the latest updates
from Apple Ads.
Ready to grow your app marketing expertise
with best practices for ads on the App Store?