Top 10 design concepts to learn for the Google UX certificate course 2

1. Anytime is a great time for research.

“Your product design should be built upon research and facts, not assumptions.”

2. What users say is just the tip of the iceberg.

“Empathy maps can help break down each interview into digestible pieces of information.”

3. We are more biased than we think.

“Biases can seriously impact your user research and negatively influence the design of your final product.”

4. Having a set of user personas ensures we meet a wide range of needs.

“Personas build empathy and put a face to the user.”

5. Putting yourself in the user's shoes reveals improvement opportunities.

“A user journey map helps UX designers create obstacle-free paths for users.”

6. Defining the user problem can clarify goals and constraints.

“A strong problem statement is human-centered. It should be broad enough to allow for some creative freedom, but narrow enough that it can actually be solved by a design solution.”

7. Ideating solutions based on user needs ensures a desirable outcome.

“A hypothesis statement is an educated guess about what you think the solution to a design problem might be.”

8. Clarifying the value helps the product stand out from the market.

“ Value propositions ensure that users have a reason to use the product that you are creating, as opposed to any other product currently available. ”

9. Researching competitors can reveal gaps in the market.

“ Studying these companies, their designs, and their user feedback is a fantastic source of information. ”

10. Design solutions tend to get filtered out quickly by constraints. The more ideas, the better.

“Crazy Eights is an exciting design ideation exercise that generates a lot of ideas in a small amount of time. ”