Pulley | Cap table management for founders and finance leaders

Manage equity.
Make decisions.
Get back to work.

Manage your cap table with intuitive tools built to help founders and finance leaders make informed decisions without breaking stride.

Take command of your cap table

From seed to scale, Pulley gives you everything you need to manage equity and tokens in one simple, powerful platform. Built for founders. Trusted by finance leaders. Ready for what’s next.

Model your next round with confidence

Pulley helps founders and finance leaders explore dilution, SAFEs, and exit scenarios—all in one place. Save thousands in legal fees, avoid costly mistakes, and walk into investor meetings with a clear plan.

Launch liquidity on your terms

Pulley and Nasdaq Private Market help you design secure, custom liquidity programs for employees and investors—fully integrated with your cap table. Reward your team, simplify ownership, and stay in control.

Grow with Pulley

Pulley isn't just for startups. It's scalable equity infrastructure built for every stage of growth.

As your company grows, equity gets more complicated and uncertain. Pulley extends to handle advanced equity challenges without losing the simplicity and clarity you count on.

Real support, real transparency

Our in-house experts review every Pulley cap table for accuracy, and our managed services team is available on-demand to help you move faster. With Pulley, pricing is unambiguous. And we’ll never monetize your data, ever.

Be audit-ready

• Built-in ASC 718 reporting

• Support for both GAAP and IFRS reporting standards

• Direct integrations with major accounting systems

• 409A valuation services

Think ahead

• Advanced scenario modeling and waterfall reports for M&A, fundraising, and employee liquidity events

• Integration with Nasdaq Private Markets to support liquidity

Equity management becomes exponentially complex as you scale. We chose Pulley because they turned that complexity into simplicity – letting us focus on building our product, not managing our cap table.

Having a source of truth for token distribution is by far the most beneficial part of using Pulley. It's easy to understand when tokens are vesting when they are being distributed, who has received or exercised options, and who hasn’t. Highly recommended for anyone in the crypto space.

I absolutely love Pulley and recommend it to every client! The pro forma modeling tool can save a startup thousands by making it easy to quickly and effectively model how each SAFE or convertible note impacts the cap table. Pulley has become an essential part of any pre-Series A financing.

Pulley has proven to be a valuable partner in streamlining and managing our token operations on a single platform. Their outstanding customer support also made the transition extremely easy for our team.

We are wrapping up our financial audit. The stock based comp reporting was a snap with Pulley!

Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc.

“I like the fact that we can use our own documents, especially for options. Combine that and other features with the competitive pricing and you have a win.”

*A stakeholder is an individual person who holds an ownership stake in your company. Angel investors writing checks for $50,000 or less count as half a stakeholder. Why? Because starting a company is hard, and we want to help.

Learn more about pricing