Design Principles

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What are Design Principles?

Design Principles are a set of guidelines that empower a team to make wise decisions and appropriate trade-offs when designing, building and innovating.

Why use them?

Applying design principles fosters a cohesive problem-solving approach, promoting efficiency, consistency and user-centricity.

Who uses them?

Organisations, individuals, design system and product teams have benefited from writing and following their principles.
Here are a few examples: