Increase your odds of finding extreme product-market fit
Join a free, intensive 4-day experience designed for exceptional B2B founders early in building the next generation of enterprise.
Sonoma, CA
September 27 - 30, 2026
AI makes building easier. Choosing what to build has never been harder.
It doesn’t matter how fast you ship if you’re moving in the wrong direction. After two decades of pre-product-market fit investments, we've created a series of tactical sessions over a hundred founders have used to take a straighter path to PMF.
PMF Method Alumni
From pre-idea to over $750M raised in their first 18 months.
Shachar Hirshberg
Artemis
Imagine if security teams could battle AI with AI.
“The highest return on time invested any early-stage founder can take. PMF Method is truly differentiated in the quality of prescriptive guidance it provides."
Paul Klein IV
Browserbase
Imagine if agents could browse and interact with the web.
“If you want to save yourself years of wandering the startup desert, follow the PMF Method."
Anne Brandes
Conway
Imagine if frontier models optimized outcomes, not tasks.
“Go if you have never sold into an enterprise before — it’s not all intuitive, and First Round knows how it’s done."
$7.5M Raised
Kleiner Perkins
First Round
Rune Kvist
AIUC
Imagine if every AI agent came with an insurance policy.
"The single best way to spend 3 days if you're building a SaaS company."
$55M Raised
Nat Friedman
Daniel Gross
Ribbit Capital
Jean-Denis Greze
Town
Imagine if everyone has an AI assistant that actually worked the way they do.
"A+, if you are pre-seed to seed, or thinking about starting a company. I feel much better prepared, especially when it comes to founder-led sales and partnership conversations."
Andrew Redd
Endurance Energy
Imagine if we could tap into the infinite power potential at the center of the earth.
"It is the perfect balance of fun, engaging, informative, and directly helpful. It is one of the highest ROI experiences I've ever had."
$62M Raised
Founders Fund
First Round
Snir Kodesh
Petual
Imagine if SOX compliance ran itself.
"If you're looking to learn from the best, augment your early-day discovery process, and build confidence in your market selection (the most important thing), this one's for you."
Yogi Goel
Maxima
Imagine if your accounting team could close the books in a day.
"Unlike most startup platforms, PMF tells you HOW to find PMF, not just WHAT to do. Highly recommend to every founder. This improves your odds of success materially."
Steve El-Hage
Neon Blue
Imagine if every ad you ran was your best one yet.
"I feel like I shaved 12 months off the time it would take us to get to product-market fit."
Sami Senapathy
Endeavor
Imagine if every factory ran with the precision of software.
"I highly recommend PMF Method. Todd is fantastic, and I still use Emery's techniques on founder-led sales. I've told several founder friends they need to do it!"
Alex Modon
Unlimited Industries
Imagine if energy scaled as fast as compute.
"Really novel frameworks that are actionable as opposed to generic advice you've heard recirculated a million times. It makes finding PMF feel more like a playbook than magic."
Michelle Lim
Flint
Imagine if every keyword had its own perfect landing page.
"The content was incredibly tactical. The community is also A++: not only are the people extraordinary but they are also very humble."
Kabir Nagrecha
Tessera
Imagine if ERP migrations took weeks, not years.
“Great opportunity to meet founders going through the same questions and challenges you are, and learn the concrete details of navigating the PMF journey.”
David Graunke
SafetyKit
Imagine if AI agents could do big tech’s dirty work.
“We're more focused and disciplined in messaging on sales calls and in collateral like our website as a result of PMF Method.”
$27M Raised
Ribbit Capital
First Round
Fall 2026
Your idea is next.
Join the next cohort of AI-native B2B founders on a straighter path to PMF.
Uncover what customers need
Learn proven techniques to get to the truth of what customers are truly willing to pay for.
Build the right v1 product
Validate that your product insight can become a big business and figure out where to start.
Land your first enterprise contracts
Sign initial design partners and begin to build a repeatable go-to-market approach.
The Sessions
01
Build a foundational understanding of our product-market fit framework including the four levels of PMF, from nascent to extreme — with detailed examples of companies that worked and those that didn’t.
02
Session 2: Discovery & The 4Ps
Everyone says talk to customers, but most founders just listen for what they want to hear. Learn proven techniques for “dollar driven discovery” and develop your “4Ps” hypothesis: persona, problem, promise, product.
03
Session 3: Market Selection
Too many founders focus on the house they’re building — not the neighborhood it’s in. Determine whether your chosen market can support a viable venture-scale business with a credible path to at least $100M in ARR.
04
Session 4: Founder-Led Sales
Many technical founders are great at building a product but less great at selling it. We’ll dive into outreach tactics to feed the top of your funnel and show you how to move customers through it. Land your first design partners and begin to build repeatable revenue.
05
Gain clarity on how to talk about your product in plain English: who it’s for, what it is, and what makes it unique and desirable relative to what your target persona already knows.
06
Session 6: Product Iteration & Pivots
Learn how to think about early product iteration to build a successful MVP. We’ll go over specific success metrics to look for, how to know when the product is “good enough,” and what signs point to a pivot.
Beyond the retreat
- Customer discovery feedback
- Go-to-market AMA: pricing and renewals
- Reunion dinners and demos
We take 0% of your company.
Over the years, we’ve created a number of programs — from Angel Track to The Review — to freely share what we’ve learned with the broader startup community. Despite all the talk about product-market fit, it didn’t seem like anyone was meaningfully helping founders increase their odds of finding it. So we created PMF Method. We get an inside look at some of tomorrow’s great companies — and you get an inside look at First Round. There are absolutely no financial strings attached, but we’re hoping some of us just might like each other.
Everything you need to know about PMF Method.
Paths to PMF
Learn from founders of $1B+ B2B companies who are where you want to be.