It's time to ditch Google Analytics
Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple but powerful alternative.
Here's what makes Plausible a great Google Analytics alternative and why over 15,000 paying subscribers trust us with their website and business insights:
Simple analytics at a glance
Plausible is simple analytics. It is easy to understand and cuts through the noise. Check your site traffic and get the essential insights on one page in one minute. Get an aggregated view of all your sites in a consolidated dashboard. There are no layers of menus and no need to build custom reports, custom dashboards or PowerPoint documents. You can even import your Google Analytics stats.
Lightweight script that keeps your site speed fast
Plausible is lightweight analytics. Our script is 75 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web. A site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching.
No need for cookie banners or GDPR consent
Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
Track goal conversions, revenue and campaigns
Plausible is powerful. Segment your audience by any metric you click on. Analyze paid campaigns. Track ecommerce revenue, outbound link clicks, form submissions, file downloads and 404 error pages. Track engagement metrics like scroll depth, bounce rate, and time spent on page. Create custom events with custom dimensions to track conversions and attribution. Increase conversions using funnel analysis.
Invite team members and share your dashboard
Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can embed the dashboard into your website too. Stats can also be shared privately by generating a secure link. You can invite team members and assign user roles too.
Smooth transition from Google Analytics
Join thousands who have already migrated from Google Analytics. There's a realtime dashboard, an entry pages report and integration with Search Console. You can track paid campaign conversions, invite team members and count visitors who ignore the consent banner. We exclude data center bot traffic, allow you to import historical stats and there's a Google Tag Manager template too.
We hope you enjoy Plausible!
Regards,
Uku and Marko
P.S. We're a completely independent, self-funded, bootstrapped and debt-free team of 10. We're not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We're operating a sustainable project funded solely by the fees that our subscribers pay us. Read more about us.
Our features are built based on years of user feedback, making sure you work with exactly what you need. Each one is designed with simplicity in mind, so you finally don’t need any training to use analytics.
- Automatic scroll depth tracking
- Plausible automatically tracks scroll depth (1-100%) for all pages—no complex setup or tag managers needed like with Google Analytics and other tools. You can set up scroll depth goals (codeless) too.
- Track AI traffic accurately
- Track which AI tools, like ChatGPT, Perplexity, DeepSeek, etc., send you traffic. See which pages are driving AI traffic, which conversions are being met, and more.
- Track SEO performance
- Connect Google Search Console to see search terms driving Google traffic within your Plausible dashboard. Analyze SEO content performance and track organic conversions—all in one place.
- Track ad performance, and any other campaigns
- Track your UTM tags, along with an automatic breakdown of channels like Affiliates, Display, Email, Paid Search, Paid Social, Referral, etc. Analyze landing pages, conversions, locations, etc.
- Real Time dashboard
- Monitor live site activity. The real-time view matches the default dashboard with the same reports and metrics. Updates every 30 seconds—no refresh needed. Simpler than GA4’s Real Time overview.
- Codeless goals and revenue tracking
- Mark any pageviews as goals—no coding needed. Monitor file downloads, form completions, external link clicks, etc., with a ready-made code snippet. Or use custom code for advanced tracking, while tracking revenue.
- Track user journeys with Funnels
- Analyze user flow across pages, domains, subdomains, including custom events. See the percentage of visitors who complete conversions, where drop-offs occur, and segment users based on behavior.
- Works with whatever you work with
- Use our WordPress plugin for easy setup, track WooCommerce funnels in one click, or build custom Looker Studio dashboards—Explore our various integrations and setup guides for easy setup.