Paramark - Incrementality Measurement Redefined

2 min read Original article ↗

Define your growth goals

Maybe you need to reduce CAC by 40%.

Maybe you've saturated Google and Meta.

Maybe you want to expand to TV.

Maybe you need to grow an additional 70% next year.

Build the foundations for a strong model

Every platform, every investment, every impression, every sale, every spreadsheet. Our platform will use analyze everything to measure effectiveness and efficiency across channels.

You’ll get solid, clean models within weeks.

Design an experimentation 
roadmap

Now on to the good stuff: Our AI agents and growth advisor will sit with you, make recommendations, and start designing experiments. We’ll use Incrementality Testing to ensure clear go/no-go results.

You’ll never run an inconclusive test again.

Tasty, tasty results

Ah yes, here we go. Your growth advisor will take you through the results of your experiments in the Paramark dashboard.

They’ll help you devise a plan: kill these bad bets, invest in these new channels, and decide where to double-down.

Continuous planning

You build several scenario plans to weigh different investment decisions — more TV, less Google, a new channel entirely. You pick the best one and put your budget behind it, knowing what each move is likely to return.

No more guessing where the next dollar goes.

Find your next win

You work with our AI agents and growth advisor to use what you’ve learned to design the next stage
of experiments. New tests, new decisions, new inspiration for your next big swing.