Turn chats into checkouts
Every day, millions of people use ChatGPT to figure out what to buy. Now, with Instant Checkout, they can buy directly from you inside those conversations.
Powered by the Agentic Commerce Protocol (ACP), an open standard built by OpenAI and Stripe, Instant Checkout makes it simple for merchants and developers to connect with shoppers and grow sales.
Meet your customers where they are
Convert chats into sales
People already come to ChatGPT for product ideas. Now you can capture that demand at the source.
Get discovered organically
Product results in ChatGPT are ranked by relevance. Merchants appear when their products match a shopper’s query. It’s free to be discovered, and you only pay a small fee when a purchase is made (and it’s refunded if you have a return).
Stay in control of your systems and customer relationships
Instant Checkout is designed to connect, not disintermediate. You remain the merchant of record, with full control over orders, payments, fulfillment, and customer relationships.
How ChatGPT Shopping Search & Instant Checkout works
ChatGPT acts like a personal shopper. People describe what they’re looking for—“a durable carry-on under $300” and ChatGPT recommends the most relevant products from across the web. Any merchant can be discovered.
Products are ranked purely on relevance to the user’s query and context. Instant Checkout items do not get a boost in product rankings.
Build with the Agentic Commerce Protocol
The Agentic Commerce Protocol (ACP) is an open standard that enables AI agents and businesses to transact seamlessly. It works with your current systems and scales as agentic commerce evolves. ACP is simple to integrate, flexible across payment processors and platforms, and future-ready for the next generation of AI-powered commerce.
Already powering merchants like Etsy—with Shopify and more coming soon—ACP provides the foundation for how AI interfaces handle shopping. Stripe users can enable payments with a single line of code, while businesses using other processors can connect through Stripe’s Shared Payment Token API or the ACP Delegated Payments Spec, all without changing their existing systems.
Get started
Apply below to join Instant Checkout.
Build your checkout integration using the Agentic Commerce Protocol. If you’re a merchant on Shopify or Etsy, you’re already eligible—no integration required.
Merchant application form
Merchants interested in providing product feeds and adding Instant Checkout can submit a merchant application. We’ll reach out and onboard merchants on a rolling basis.
OpenAI is accepting applications from Merchants who want to: 1) integrate their products into ChatGPT Search results and 2) enable Instant Checkout in ChatGPT via the Agentic Commerce Protocol.
You can see a preview of the checkout experience here and live in ChatGPT with Etsy and Shopify merchants coming soon. (Please note: If you are an Etsy seller or Shopify seller, you need not fill out this form). It is live only in the US today with US merchants, but our goal is to expand user and merchant geographies next year.
If you’re interested, please fill out this short form. We’ll review submissions and follow up with selected merchants at the right time. We appreciate your interest and patience as we work through submissions.
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