Fireside 8 years ago, Starter Story started in a tiny Starbucks. Today, it’s being acquired by HubSpot. This will be the only live breakdown where Pat Walls will talk in depth about what actually made it sellable, and the mistakes founders make in the first few years that quietly cap their upside. If you’re building right now, this session might save you years of time. March 3rd @ 1pm ET | 10am PT
How to Build A Business Worth Buying
Live. Interactive. Candid 
About the Session
Join Pat Walls, HubSpot for Startups, and The Hustle for a look at the story that started it all.
What you'll learn:
After interviewing hundreds of entrepreneurs, Pat built this session around the five mistakes he consistently sees founders make — along with the hard lessons he learned while building Starter Story. He'll cover:
- Why revenue is not the goal
- The difference between generating income vs. building something worth millions
- Why you need to make one big bet & the Year 3 decision that changed everything
- The core decision Starter Story made that allowed the business to grow every year
- The one thing that will give you insane leverage when a buyer approaches you