Octolens - AI Brand Monitoring for B2B SaaS

5 min read Original article ↗
We just launched Conversation Rank

Stop Missing Conversations About Your Brand

Receive AI-vetted alerts for brand and competitor mentions across social platforms, newsletters, podcasts, and more.

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AI Social Listening with Octolens

Loved by 1000+ AI & Developer Brands

You're Being Talked About - We Make Sure You Know About It

With other brand monitoring tools

  • You miss mentions on key platforms (Podcasts, X/Twitter, Reddit, GitHub) that matter to B2B SaaS founders

  • You waste time sifting through endless mentions and are too late for conversations that matter

  • You pay a fortune for "enterprise" features like API access

  • You put up with clunky, outdated interfaces

    that feel like the 90s

With Octolens

  • Never miss an important mention again - cover all B2B channels in one place

  • Only check out conversations that impact your business

    (filtered by AI)

  • Enjoy straightforward pricing designed with startups in mind

  • Use a modern, intuitive interface that helps you act on insights faster

"We tried five different social listening platforms. Octolens is the first that genuinely delivers."

Nicklas Gellner profile picture

Nicklas Gellner

Co-Founder, Medusa

"Octolens is awesome! All new hires get SUPER hyped when they see our Octolens mention feed."

SaaS Founder profile picture

Gregor Zunic

Co-Founder, Browser Use

How Octolens Works

1. Define your keywords

2. Let AI filter out the noise

+

3. Get notified via Email, Slack, or Webhook

+

Define your keywords

"Octolens is on my daily checklist. The more i use it, the weirder its not to. I check socials A LOT and still would not have caught a lot of these conversations"

Timur Ercan profile picture

Timur Ercan

Co-Founder & CEO, Documenso

"Wild AI-native onboarding experience. I literally entered zero input other than `vercel⁠.com` to get my Octolens feed up and giving me mentions"

Guillermo Rauch profile picture

Guillermo Rauch

Co-Founder and CEO, Vercel

Octolens in 90 Seconds

"I LOVE Octolens and use it daily."

Noah Kaganprofile picture

Noah Kagan

CEO & Founder, AppSumo

Monitor All Sources Relevant for AI & Developer Brands

"Octolens is part of my daily routine. I save hours a week checking socials for important conversations about PeopleGPT."

Timur Ercan profile picture

David Paffenholz

CEO & Co-Founder, Juicebox (YC S22)

Brand Monitoring With Fair Pricing

Pay MonthlyPay AnnuallySave up to 34%

Starter

  • 3,000 mentions
  • 3 keywords
  • 6-months data retention
  • 1-hour intervals
  • 3 seats
  • Email & Slack notifications

For upcoming brands like

Refact.aiMCP Use

Popular

Pro

  • Everything in Basic, and:
  • 20,000 mentions
  • 10 keywords
  • 24-months data retention
  • Unlimited seats
  • Webhooks
  • AI relevance scoring & replies

For growing brands like

JuiceboxTally

Scale

  • Everything in Pro, and:
  • 50,000 mentions
  • 15 keywords
  • 48-months data retention
  • Real-time alerts
  • AI summaries
  • Custom AI tags (soon)

For well-known brands like

PostHogPrisma

Enterprise

Custom

From $499/month, billed annually

  • Everything in Scale, and:
  • Multiple workspaces
  • Unlimited mentions
  • Unlimited keywords
  • Unlimited seats
  • Custom integrations

For viral brands like

Vercel

Trusted by 1000s of founders, marketing, and DevRel teams

Octolens helps B2B SaaS teams stay on top of critical brand mentions—without the noise. We monitor platforms that matter for modern software companies, like Reddit, X, GitHub, newsletters, and podcasts. Our AI filters out the irrelevant and sends the right posts directly to Slack, Email, or Webhooks—so you can respond faster, stop misinformation, and gather real product feedback.

Currently, Octolens can track mentions on Newsletters, Podcasts, Twitter/X, Reddit, Bluesky, GitHub, YouTube, Stack Overflow, Hacker News, DEV.to, and more. We're adding more sources on a frequent basis. If you're missing something, please reach out to us.

We offer very high coverage, although accuracy can vary depending on the platform and the volume of mentions for your keywords. For detailed, platform-specific coverage information, please refer to our product documentation.

Yes. We offer a 7-day free trial with all our Pro plan features so you can see for yourself if Octolens is right for you. During the trial, you can access up to 1,000 mentions.

Octolens acts like a team member who reviews posts and determines their importance to your business. You likely don't want every mention clogging your inbox—only the ones that matter. Our AI assesses each post's relevance based on the context of your business and the needs of B2B SaaS. It assigns a high, medium, or low relevance score, and it also tags posts with sentiment and categories (e.g., buy-intent, customer testimonial, promotional). You can choose to receive alerts for all posts or just those marked as high or high and medium (default).

Yes! You can receive notifications for new mentions directly in Slack. You can also customize which relevance levels trigger alerts. For example, you might opt to be notified only for posts that our AI identifies as high relevance—such as those with buying intent, promising engagement opportunities, customer complaints, or praise.

We do not currently offer an API, but we do provide Webhooks. This allows you to send your mentions to various apps (e.g., email, CRM, spreadsheets, etc.). Our webhooks are also directly compatible with Discord. Additionally, you can use popular automation tools like Zapier, n8n, or Make to route your notifications to your app of choice.

Yes, we do! You can learn more here: https://octolens.com/referral-program. Earn 50% of the revenue generated by your referrals for the first 12 months. If you have any questions about our referral program or would like to partner with us, please reach out via our in-app chat.

Not yet! If we receive enough requests, we may develop a mobile app, so let us know your thoughts.

Yes, you can cancel your subscription at any time.

You can reach us at hi@octolens.com. We'll get back to you within 24 hours (usually much faster).