YOUTUBE ACQUISITION FOR DEVTOOLS & APIS
Get found by developers who've never heard of you.
Developers search for their problem, not your product. We build the YouTube channel that answers those searches: the task done end to end, real terminal, real code, your product as what gets it done. An engineer builds the integration for real first. Nobody on your team goes on camera.
Already running ads? This makes them work harder.
Developers are expensive to reach on Reddit and LinkedIn, and they scroll past anything that reads like an ad from a company they don't know.
Once the channel is live, a share of the people seeing your ads have already watched your product solve their problem. The ad isn't the first contact anymore, it's the second. Same spend, same targeting, but now the ad comes from a name they recognize. For developers, that's often the difference between a scroll and a click.
Ads alone
First time they've seen you
Ads + channel
They've already watched your product solve their problem
Recognised. Second contact, not first.
The real alternative isn't another agency.
It's doing it in-house, with the DevRel team you have or the hire you're planning. Both are legitimate. Here's the honest difference.
Your DevRel team earns trust by showing up: talks, community, answering the hard questions. A video earns it a different way, by showing your product actually working. Both matter. Only one of them scales to every "how do I" search in your category.
Developers trust whoever gets them to working code. A good tutorial does exactly that, and keeps doing it no matter who's on your team next year.
Evidence goes stale too. A video from eighteen months ago showing a deprecated method is worse than no video, because it actively misleads. Keeping the library current is part of the engagement, not an afterthought. We'd rather flag an outdated video ourselves than have a developer catch it first.
Search-driven topic selection
Your DevRel team knows your community better than anyone. What they rarely have time for is keyword research. We pick topics from what developers actually type into Google and YouTube, with volume data, and check whether a good answer already exists before we build one.
Cadence that doesn't slip
Internal content is the first thing a busy engineer drops when a launch lands or an incident hits. Our schedule doesn't move with your sprint: four videos, every month.
What it costs
A full-time DevRel hire is a salary, benefits, and a seat you have to fill and manage. This is a fixed monthly engagement with output built in from day one: no hiring, no onboarding, no backfill risk if someone leaves.
Already have DevRel? Good. This covers the searches they don't have time to chase, and gives them a library of working examples to point people to.
Comparing agencies instead? See how we stack up against Videodeck, Draft.dev, and creator programs, or read the full honest roundup.
A developer searches. They find a video. They trust who shows up.
That's the path every ranked video creates, and it's the same path a developer takes to your signup page.
You don't need millions of views. You need the right 500 developers.
Mix & Go started with Cezar's own developer channel, making the same how-do-I-do-X videos this program produces.
It drove $550k+ in revenue. Most of that before it passed 3,000 subscribers.
The number isn't the point. What it proves is the path above: developers searched a technical question, found the video, watched the thing actually work, and trusted what they saw.
Now we run it for companies whose product developers have to integrate: devtools, APIs, SDKs, and platforms where a developer does the implementation.
Cezar's Channel Revenue
$550k+
Cezar's own developer channel, before Mix & Go existed. Not from ads: from developers who found the content, trusted it, and bought.
Questions worth answering before you book a call.
What does it cost?
A $2,000 pilot, fully refundable, then $6,000/month for four videos. The pilot fee is credited toward your first month. See the pricing section for details.
How long until we see results?
Your pilot video is ready for review two to three weeks after you start, once we've done the search research and integration audit.
From there, expect search traffic to start picking up about two to three months after a video goes live. That's what we've seen on our own channel, and it's faster if your channel already has subscribers or you have an audience elsewhere to point at the video.
The video doesn't sit idle while it ranks, though. The day it's approved, it goes into your docs and onboarding, next to the integration it explains, so it's already helping new signups get to working code. And because every video has its own tracked link, you'll see the first signups it brings in on your monthly report, not just views.
Do the videos show up when developers ask AI tools instead of searching?
Increasingly, yes, though not the video itself: a model can't watch it. What's retrievable is the transcript, the description, and the landing page it ships with, so a well-produced video is also feeding the text an AI answer can actually cite. See our YouTube for devtools playbook for how we handle that.
Who does the work, and how much of our engineering time does this take?
Our engineer builds the integration for real before we script anything. Nobody on your team goes on camera, and no engineering time comes out of your roadmap. You approve the topic, the script, and the code before we record.
What happens if we cancel?
You cancel any time, month to month. The videos stay published on your channel, the code stays yours, and none of it stops working when you stop paying us.
What if our API is unusual or hard to integrate with?
That's the first thing we test. Before any topics get picked, our engineer builds against your product the way a new customer would, using your real docs and a normal account, and writes up exactly where it snagged. If your integration is genuinely hard, that becomes the first video, because that's the exact moment developers currently give up and go looking for help elsewhere.
How is this different from hiring a DevRel person?
We're not a replacement for DevRel. We're the part most DevRel teams never get to: steady, search-driven tutorials, four a month, picked from what developers actually type into Google and YouTube. Your team keeps the community and the relationships. We cover the search results. See the full comparison above.