Core Problem and Solution: SEO on-page checker tools address inefficient manual SEO analysis by automating the process, improving page performance, and increasing visibility in search engine results.
Market Overview: The SEO on-page checker market serves a growing number of SMBs, with a TAM of approximately $20 billion/year with an average ARPA of $500. Despite intense competition, there are opportunities for niche solutions and simplified tools.
Opportunities: Potential exists for tools focusing on niche platforms like Substack, and combining on-page SEO with traffic estimation for simplified user experiences.
*👀 = Extra interesting (pay attention)
Small Business Owners: Want to enhance their website's search engine visibility without extensive SEO knowledge.
Content Creators: Seek to optimize content for better reach and engagement.
Digital Marketers: Need efficient tools to analyze and improve web page SEO performance.
Businesses face challenges manually analyzing on-page SEO factors, which is time-consuming and requires expertise.
Without proper SEO optimization, websites struggle to achieve high visibility in search engine rankings.
Several key players dominate the SEO on-page checker market, with some extending their focus to include off-page SEO analysis as well. Notably, SEMrush is a major player used as reference, offering comprehensive SEO tools. Branded keyword searches are an indicator of brand strength, while non-branded searches reveal customer demand for specific features.
SEMrush
Annual Revenue: $85.8M
Employees: 1400
Free Plan: No
Users: 112,000 (100% paying)
Indexed Pages on Google: 500K
Branded Keyword Searches: 500K
Top Non-Branded Keywords: Website traffic checker (19K searches), Title generator (18.7K searches 👀)
ARPA: $765 (Calculated as $85.8M/112,000 users)
Revenue per Employee: $61.29K
Seobility
Annual Revenue: $3.6M
Employees: 14
Free Plan: Yes
Users: 500,000 (~2% paying)
Indexed Pages on Google: 2K
Monthly Visitors: 743K
Branded Keyword Searches: 20K
Top Non-Branded Keywords: SEO checker (40K searches), Website SEO checker (4K searches)
ARPA: $360 (Calculated as $3.6M/10,000 paying users)
Revenue per Employee: $257.14K
SEO Site Checkup 👀
Annual Revenue: ~$9M* 👀
Employees: 2 👀
Free Plan: No
Users: 15,000 (100% paying) 👀
Indexed Pages on Google: 20K
Monthly Visitors: 441K
Branded Keywords: 20K
Top Non-Branded Keywords: SEO checker (7.7K), Sitemap checker (4K 👀)
ARPA: $600 (Calculated as $9M/15,000 users)
Revenue per Employee: $4.5M
SEOptimer 👀
Annual Revenue: ~$1M* 👀
Employees: 3
Free Plan: No
Users: 2,500 (100% paying)
Indexed Pages on Google: 27K
Monthly Visitors: 731K
Branded Keyword Searches: 14.4K
Top Non-Branded Keywords: Sitemap checker (10.1K 👀), SEO audit (8.5K)
ARPA: $400 (Calculated as $1M/2,500 users)
Revenue per Employee: $333.33K
SEO Tester Online
Annual Revenue: $100K - 500K
Free Plan: No
Users: 500,000**
Indexed Pages on Google: 749
Monthly Visitors: 120K
Branded Keyword Searches: 1.6K
Top Non-Branded Keywords: SEO checker (2.4K)
ARPA: Varies due to broad revenue range and user base
**Note: Some figures are estimates or claims and may vary.
The SEO on-page checker market is competitive, with providers differing in features, pricing models, and target audiences. Some services focus broadly on the entire SEO space, including links and on-page analysis, while others are more niche, concentrating specifically on on-page SEO. This segmentation allows for varied offerings, ranging from comprehensive, high-priced solutions to affordable, specialized tools.
SMBs with websites: ~71% of 30 million in the US and similar in Europe (~42.6 million)
Interested in SEO: ~82% (of those with websites) 👀
TAM = 42.6 million × 82% × $500 (average spend per SMB) = $20 billion/year
SMBs in target regions (US, Europe): ~30 million
Targeted with existing SEO solutions: 75% (~22.5 million)
SAM = 22.5 million × $500 = $11.25 billion/year
Target market share: 2% (~450,000 SMBs)
SOM = 450,000 × $500 = $225 million/year
Eliminate: Unnecessary features for non-writers.
Reduce: Complexity of the tool, price 👀
Raise: Platform-specific SEO recommendations.
Create: Tools tailored for platforms like Substack or Medium. 👀
People in content writing are perfect customers for on-page SEO tools, as they can easily integrate them into their everyday toolbox. The technical aspect of developing a crawler specifically for platforms like Substack or Medium is relatively straightforward. There is potential for SEO tools that brand themselves as writer-friendly, given the existing demand and search volume in the SEO space.
Eliminate: Overly complex interfaces.
Reduce: Additional, non-essential tools, price 👀
Raise: Simplicity and user-friendliness.
Create: One-page tools that suggest SEO improvements and predict traffic changes based on keyword volume. 👀
These opportunities highlight the potential for developing straightforward, niche-oriented solutions with strong value propositions for indie hackers and solo entrepreneurs.
These issues are extracted from customer complains from various platforms.
Problem: Users find the jargon and terminology used in dashboards and settings confusing, leading to misinterpretations and incorrect actions.
Opportunity: Simplify language and provide clearer explanations or tooltips to make the tool more user-friendly.
Problem: Interfaces can be cluttered and unintuitive, making it difficult for users to navigate and utilize all features effectively.
Opportunity: Design a more intuitive, clean interface that improves user experience.
Problem: Users report frequent bugs and crashes, leading to frustration and reduced trust in the tool.
Opportunity: Focus on stability and robust testing to ensure a smoother user experience.
Problem: Many tools offer too many features, overwhelming users who only need basic functions. 👀
Opportunity: Offer customizable feature sets or simpler versions of the tool for users who do not need advanced functionalities.
Problem: Users find pricing plans complicated or not suited to their needs, especially small businesses or solo entrepreneurs.
Opportunity: Develop flexible pricing models, such as pay-as-you-go or modular pricing, to better cater to diverse user needs. 👀
Identifying and addressing these common patterns could provide readers with opportunities to develop tools that address these specific customer complaints, thereby improving user satisfaction and capturing market share.
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