What are some good apps using deep linking?
Twitter’s email notifications lead me directly to the app.
Timehop’s daily email takes me to the specific content for that day.
Developers should care, but why does Facebook care? It’s the $$$
Facebook made 53% of its revenue from mobile last year with app-install ads driving that growth. Those ads have been and will be a powerful way to get customers to download new apps.
But, how does Facebook make money from mobile app advertisers (e.g. Hotel Tonight) after they have spent $1-$5 per install? Facebook enables an app like Hotel Tonight to create “Book Now” ads that show up in the mobile newsfeed for a local hotel. This ad takes the user to Hotel Tonight’s app with that hotel’s pictures, reviews, prices and book now button.