We Made a Physical Button to Prove an Ad Works

I like doing things that (I think) haven’t been done before. Keeps it interesting. After 11 years in business, you better know how to keep things interesting.

We installed a button at a brick-and-mortar storefront to see if their ad with us was actually working.

Here was the original ad (which has since been through many iterations).

And here was the report to suggest that it was doing very well, and the reason I wanted to prove that it was working:

So armed with a few encouraging datapoints, I’m already dropping “our ads actually work and we’re the only ones on the planet who actually cared enough to find out” into sales conversations.

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Kenny Katzgrau is the Publisher of RedBankGreen, CEO of Broadstreet, and has idolized Stu Pickles, Caractacus Potts, and Data from the Goonies since he was a kid.